Hey guys,
I developed this site. I'll be around for a little while if you have any tech questions.
Edit: Please note that this pay what you can was just for the holiday-related expansion set, not the full game.
Cards Against Humanity: Results of "pay what you want"
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Re: Cards Against Humanity: Results of "pay what you want"
#12I wonder what the effect would be if you'd simply state the production cost per unit on the ordering page, while still allowing people to pay zero $.
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Re: Cards Against Humanity: Results of "pay what you want"
#13I am surprised there were jerks that paid 0. Really? You can't afford give them five bucks? You spend more on beer OR lunch OR coffee in Starbucks if you feel kinky. At least humble bundle not allow you to pay 0 :)
It's quite possible that profit (both margins and gross profit) could have been lower if they required a 1 cent minimum donation.
Re: Cards Against Humanity: Results of "pay what you want"
#14I wonder what the effect would be if you'd simply state the production cost per unit on the ordering page, while still allowing people to pay zero $.
The landing page did state the production costs (about $3).
Re: Cards Against Humanity: Results of "pay what you want"
#15I ordered this pack and paid the default $5 by mistake (with a bit of laziness), and would bet quite a few others had the same experience.
When ordering, you had to enter your amount before adding it to the cart, with $5 as the default. There wasn't an option to change it later that I could find. By the time I realized it couldn't be changed, I was through most of the ordering process and didn't feel like starting over.
It would be interesting to see how much better they would have done with either a more intuitive checkout (assuming I missed an option) or had more options in the process.
Re: Cards Against Humanity: Results of "pay what you want"
#16I wonder what the effect would be if you'd simply state the production cost per unit on the ordering page, while still allowing people to pay zero $.
They did, several times (breaking it down in to the $1 for production and $2 for processing/shipping like on that page). They also suggested $5 as a fair price, and pointed out that it cost them $3 to make the set one last time on a nag screen if you tried to pay $0 (fun fact: the site wouldn't let you donate anything greater than 0 but under fifty cents, since they would lose money on credit card fees).
Re: Cards Against Humanity: Results of "pay what you want"
#17Hey guys, I developed this site. I'll be around for a little while if you have any tech questions. Edit: Please note that this pay what you can was just for the holiday-related expansion set, not the full game.
One comment: Myself and others were initially confused by the layout of the page into thinking that CAH had turned a massive loss. It's only when you get to the bottom that there was any indication of sales.
Re: Cards Against Humanity: Results of "pay what you want"
#18I am surprised there were jerks that paid 0. Really? You can't afford give them five bucks? You spend more on beer OR lunch OR coffee in Starbucks if you feel kinky. At least humble bundle not allow you to pay 0 :)
The site even made you feel guilty (in a "please reconsider" way) if you put anything less than $3, explaining that the cost for them to create, produce, and mail a single pack will cost them $3, meaning they're taking a loss. That really speaks to how selfish people are (especially considering it's the "most wonderful time of the year").
Re: Cards Against Humanity: Results of "pay what you want"
#19I ordered this pack and paid the default $5 by mistake (with a bit of laziness), and would bet quite a few others had the same experience. When ordering, you had to enter your amount before adding it to the cart, with $5 as the default. There wasn't an option to change it later that I could find. By the time I realized it couldn't be changed, I was through most of the ordering process and didn't feel like starting ov…
Developer for the site here. We definitely talked about this in the post mortem. Do you have any specific changes that you would have made to make the process more clear?
Re: Cards Against Humanity: Results of "pay what you want"
#20Lol best graph ever, "% of the chart that looks like Pacman"