Earlier quoted context omitted.
No one is tanking UX to stick it to the EU. It would be better for them to simply not piss off their users. They are covering their ass. The obvious conclusion is that when you try to regulate something like this you arent going to get the behavior you want.
They're not covering their ass, they're making a deliberate tradeoff. It's trivial to make a site that doesn't need a cookie banner: don't set any cookies. Modern web devs have probably forgotten, but this is actually the default behavior. Cookies don't get set unless you do something to make it happen. And cookies that you actually need for functionality don't need a banner either. If you're setting a session cookie…
They could have instead targeted it, and applied it, to third party ad providers only, like Google. And, btw, Google is big enough they could have just outright named it. They're worth as much as the GDP of Germany. Why not just make a Google law?
So yeah, maybe good intentions but it clearly shows the EU parliament is still too young and inexperienced.