>> Because of his specialty in marketing, it’s easy to assume that these books are designed for spam-like purposes
I just want to know, is this even legal? Is he selling books?
http://en.wikipedia.org/wiki/Book
"The body of all written works including books is literature. "
http://en.wikipedia.org/wiki/Literature
"Literature is commonly classified as having two major forms—fiction and non-fiction—and two major techniques—poetry and prose."
http://en.wikipedia.org/wiki/Prose
"Prose is a form of language which applies ordinary grammatical structure and natural flow of speech rather than rhythmic structure (as in traditional poetry)."
http://en.wikipedia.org/wiki/Natural_speech
"In the philosophy of language, a natural language (or ordinary language) is any language which arises in an unpremeditated fashion as the result of the innate facility for language possessed by the human intellect."
The answer is no, since the text did not come from human intellect but computer programming; they can't be classified as books.