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Gateway 2000's hilariously bad ads in the 90s (Part II)

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Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#31
post #5

> And you won’t get to brag that you own a computer from Iowa. South Dakota. Gateway was HQ’d in North Sioux City, SD. There is also a South Sioux City, NE, though to my knowledge no computer manufacturers have had a presence there. My dad worked at Gateway in the mid-late ‘90s and early ‘00s. Employee perks were pretty decent for the time; for example, he could borrow a laptop to play with and learn on at home — we…

You're right! That was a not entirely clear enough reference to Gateway 2000's first ad, in 1987, which famously used the headline "Computers from Iowa?" https://buttondown.com/suchbadtechads/archive/gateway-2000-p...

[deleted]

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#32
ahh yes, the early 90s. computer shopper, datanet, pc magazine, a $59 seller's permit from the state of california that came with a magic number that would make distributors sell to you at cost for both computer and bike parts, automated touch tone fax back information systems, the absolute cheapest xt clone that could be assembled from parts from the computer shopper, ups cash on delivery, genie, prodigy, the bbs scene, the dreaded "rma number" and the subsequent wait, searching the space of physical card positions, jumper settings and tsr drivers that would allow the mouse, the soundcard and the game to all work at the same time, the borland compiler suite, mark williams coherent, os/2 2.0, trumpet winsock, slackware linux floppies...

not a bad time to be a kid.

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#34

I worked at a mall Radio Shack in ‘98-‘99. A Gateway store opened up at the other end of the mall. This being the times they were, Radio Shack had partnered with Compaq to sell P2 & (I think) P3 desktops, the beginning of its downfall of selling other companies’ stuff and losing out to places like Best Buy. We used to emphasize that you could buy a computer with us and go home with it today, whereas down the hall, yo…

I worked at Best Buy and when the Gateway country store opened up they came in and offered most of our sales floor employees big raises and benefits.

Sadly I don't think the store stayed open much more than a year.

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#35
post #32

ahh yes, the early 90s. computer shopper, datanet, pc magazine, a $59 seller's permit from the state of california that came with a magic number that would make distributors sell to you at cost for both computer and bike parts, automated touch tone fax back information systems, the absolute cheapest xt clone that could be assembled from parts from the computer shopper, ups cash on delivery, genie, prodigy, the bbs sc…

Borrowed my mothers credit card to buy a modem and sound card from Surplus Software, it was like a miracle when an Airborne Express van showed up the next day with my goods.

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#36
post #5

> And you won’t get to brag that you own a computer from Iowa. South Dakota. Gateway was HQ’d in North Sioux City, SD. There is also a South Sioux City, NE, though to my knowledge no computer manufacturers have had a presence there. My dad worked at Gateway in the mid-late ‘90s and early ‘00s. Employee perks were pretty decent for the time; for example, he could borrow a laptop to play with and learn on at home — we…

Gateway was located in Sioux City, IA before they moved to South Dakota in 1990: https://medium.com/@madmedic11671/behind-the-spots-the-story...

Sioux City is near a tripoint where Iowa, South Dakota, and Nebraska located in the Missouri River floodplain so it is natural they would have operations in two states at some point in its history. I just drove through here and spent a weekend in the area, Ponca State Park (NE) is lovely!

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#37

The hippie copy mentioned was the ad my dad bought our first PC from. He was coming back from a business trip and asked the company computer guy to help him choose one for our family. We ended up with the 486DX2-50MHz "Integrated VESA System" [1]. Calling the Gateway 2000 customer support 800 number was my introduction to understanding computers and I am grateful to their staff for being patient with a 12 year old. W…

For a while in the 90's, I did Gateway 2000 tech support. It's nice to hear you had a good experience :) The mandate was to move quickly while also solving the customer's problem (which is harder than it sounds over the phone).

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#38
post #15
post #10

Earlier quoted context omitted.

> They would also give you a PC in agreement for continued employment for N years. Do you mean that in exchange for accepting a PC, he had to agree to a multiple-year enforced contract? Is the right to leave a company even a right that one can sign away in the US? Would people really do that for a few thousand dollars? That seems shockingly close to indentured servitude... "we'll pay two months of your rent up front,…

There's actually a mortgage company that does worse; They call it the 'People Promise', and it sounds like a bonus, but; 1. It's actually a loan. 2. If you leave or are terminated at any point for the period, you have to pay back the ENTIRE loan amount. 3. Because it's a loan, if you -do- survive employment through the term, guess what, you now have to pay tax on the 'forgiven loan'. 4. If you don't take it, you don'…

Number 3 sounds like nothing out of the ordinary? Any bonus you get from an employer, granted or otherwise, has to be taxed at some point. This just sounds like a weird signing bonus.

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#39
These old ads are great, really takes me back to that era. In the mid to late 1990's I was a pimply faced youth in community college and picked up a part time job doing "PC repair". I couldn't put my finger on it, but the outfit carried itself like it was a major corporation despite being a small office, it was called TSS (Technology Service Solutions). The majority of the other guys were always working in the field so I wouldn't get to know them until many months later. When I got my first paycheck (physical paper), it said IBM on it. I asked my boss why this was and he nonchalantly said "we just use IBM's payroll system". I was very confused but didn't ask any further questions.

What I came to learn later was that TSS was IBM's PC service division which it had sold off to Kodak just a few years prior. I spent most of my time doing contracted in-home PC repair for all the major PC brands of the era, including Gateway. I'd get a service call (on a RIM bullfrog two-way pager), call the customer and tell them "Hi, I'm with , give me directions to your house and I'll fix your system". Most of the consumer PC manufacturers were unequipped to provide any kind of in-field repair service on their products, so they hired TSS for this. If you bought any kind of extended warranty on your PC then you were paying for TSS to show up on-site at your home to fix it. Apparently this was better than regional central repair hubs.

Let me tell you, there were some seriously crazy stories from the front line. Most of our work was through Sears for Packard Bell (cheapest machines sell higher volume and therefore require the most service, not even counting for PB's lower quality). We serviced Acer, Sony Vaio, Gateway, Dell, and other brands, and did other point-of-sale and other contract work. I remember servicing the Gateway Destination system - that 35" CRT was huge for even a TV at that time. But being up close I realized it actually kinda sucked to use as a computer monitor. People tried to set them up in their living rooms, so imagine using your computer in the living room instead of an office, and required sitting next to the 35" display meant you saw the CRT up close which just meant the low resolution was blown up larger and you could see the physically larger pixels up close.

So yea, showing up to peoples houses meant going to a lot of random peoples houses which was mostly fine, but occasionally terrible. I had multiple instances of working on computers in a house having brownouts. "So wait, the computer reboots when the lights in the house flicker? And dispatch has sent me out with a new display for you... yea, you're gonna have to get the power company out here...". One time, I was sent to a house that was barely a shack in the woods. Main room had a light bulb hanging from the ceiling. That call in particular stands out in my mind, nice people, a 70 year skinny old dude in overalls and a 400' bearded lady in a shack. I couldn't do anything to make their Gatway machine work better as it was the power lines (lightbulb was visibly flickering the whole time I was there, that poor PC never stood a chance), so I showed her how to play her music CD's in PC (between power sags that crashed the machine) and she was tickled pink. One of my trainers had a couple horror stories: one dudes house was an underground bunker. My coworker was sent to replace a modem. After, the client couldn't find his Solitaire on his desktop, so he locked the door and demanded my coworker fix his Solitaire game before he could leave. My coworker obviously had nothing to do with that issue, but he recreated the shortcut to the desktop and was set free.

Eventually I jumped ship from TSS to IBM proper, it was a fun adventure. But that year and a half slinging in-home service calls in the evenings was an interesting time.

Re: Gateway 2000's hilariously bad ads in the 90s (Part II)

#40

What exactly was "bad" about these ads? They're eye catching, and it definitely interested me as a reader. Poor choice of title.

Agreed. I remember those ads, and I kinda liked them. They had personality. The other PC ads were just tech specs - boring.
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