Earlier quoted context omitted.
The alternative is they could charge more. They could. And people would pay it.
The problem isn't the price. No matter how much you pay, you can't take delivery of a chip that doesn't exist. Now, you could raise prices to the point where you destroy demand. But that's a tricky window to maneuver through.
> Now, you could raise prices to the point where you destroy demand.
You know supply and demand is like a curve right, you can find an optimal equilibrium? It’s not a cliff that you can fall off.