Earlier quoted context omitted.
Personally I think Apple should have acquired them. if you could burn a gemma4 class model into an iphone and actually get extremely low latency and low battery usage it would feel like the future IMO. even if it means you wont get frontier intelligence, there might actually be incentive to buy a new mobile device every year again.
It would be cool if the future was a standard fairphone like module system where you could replace the model chip when you felt like it without having to shell out 1-2k $$$s for a new phone
I don't think it needs to be on phone per-se. It can keep chugging in cloud - plenty of people use cheaper older models.
And I suspect the growth will slow eventually making taalas interations slower.