Earlier quoted context omitted.
I'm not saying it isn't both, what I'm saying is that the thesis of the newer Google competitors is that the problem is mostly that Google has chosen to suck, so they can do a lot better just by choosing to not suck. But I think that thesis is wrong, that it is mostly that the web sucks now, and that these search engines are ultimately likely to be unsatisfying because they can't actually solve that underlying proble…
I think the counterargument would be that the web sucks in large part because of the way it’s been shaped by Google. Most of the hyperwordy blogspam is driven by sites trying to optimize their SEO for Google. So websites like Kagi could potentially push the underlying web in a positive direction
And I don't even think this is the primary issue with the web sucking. The web is just an entirely different thing than it was during the period we're all nostalgic for. I used to search for information and find it on independent pages that I never would have found without a search engine. But now that same information I used to search for is all on wikipedia, with much better citations than I used to get.
And pretty much everything other use case of search is now behind some social media walled garden.
IMO the web was kind of just a victim of its own success. There stopped being much incentive to put new things on the web on a huge proliferation of independent sites.
(NB. This is terrible for Google! If my take on this is right, then their business model is going to eventually be in real trouble. This is another reason I'm pretty skeptical that they have caused this to happen. It's bad for them, I don't think they're happy about it at all.)