Like most of this stuff, it's obviously impressive technology compared to what existed a few years ago. But the end product has zero artistic value. It's a grey goo of the average of every concept picked up from the concept of the song. A talented creative with a vision could make something more interesting and enjoyable in an afternoon with a $0 budget.
> A talented creative with a vision could make something more interesting and enjoyable in an afternoon I should hope that a "talented" creative "with a vision" could, do better, yes. But now a talentless hack devoid of vision can do something half decent too. And if you don't think this is half decent, just replace "now" with "soon".
see, you keep saying that, but it never comes true. First of all, you suggest that just because progress has been fast up to now, it will continue being fast. I think that's something like Gambler's fallacy. Secondly, the progress we're seeing is not like linear progress to 100%. It continues to get certain things extremely wrong. This might be half decent today for fooling the elderly, but it's not a good look for artistic expression or even marketing for that matter.