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Literal music videos are still fun and a valid creative direction, e.g., Vance Joy's "Riptide": https://www.youtube.com/watch?v=uJ_1HMAGb4k
Coincidence that both songs reference Michelle Pfeiffer or was that free connotation at work?
...
This hit, that ice cold
Michelle Pfeiffer, that white gold
This one for them hood girls
...
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> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
Video killed the radio star. Streaming killed the video. Sure, lots of people use youtube for consuming music, but how many of them truly are watching the videos or just have them on while they do something else without seeing the images? With that in mind, putting anything on screen is just checking the boxes
Although arguably music videos have always been a sort of short-form-video - takes strung together enough to keep you engaged through the song.
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Visual effects went through this same development issues as the industry matured. What took this industry decades to advance it taking months in AI. Think the spaghetti Will Smith and now this. Another one people don't mention here but is specific to video is higgsfield ai.
Those old movies with old visual effects are watchable and still enjoyable. This is never good, interesting or enjoyable.
Not disagreeing with you that these are unwatchable, but it’s a little rose-tinted to think that (non-AI) slop didn’t exist a long time ago.
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Visual effects went through this same development issues as the industry matured. What took this industry decades to advance it taking months in AI. Think the spaghetti Will Smith and now this. Another one people don't mention here but is specific to video is higgsfield ai.
Spaghetti Will Smith was 3 years ago, so it’s taking a little longer than months.
> None of the music videos were great Glad they acknowledge this. Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
Directors and editors using Seedance can fire the film studio. This is a fundamental shift in how storytelling is funded and made, not in who does the driving. Same as is happening with code.
These are awful. It’s like Suno music. Seems convincing if you half listen. As soon as you pay attention you notice all the cracks.
Unless I'm misunderstanding the article, or your comment, the models were responsible for generating the music _videos_. The music itself is Uptown Funk... which was a very successful song in 2014 ( https://www.youtube.com/watch?v=OPf0YbXqDm0 ) The videos are indeed awful though.
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As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs. You did back when MTV made songs big. No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going…
> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?
These are awful. It’s like Suno music. Seems convincing if you half listen. As soon as you pay attention you notice all the cracks.
Visual effects went through this same development issues as the industry matured. What took this industry decades to advance it taking months in AI. Think the spaghetti Will Smith and now this. Another one people don't mention here but is specific to video is higgsfield ai.
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This wasn’t possible even a year ago, with the speed of things changing and how much money is spent on movies is there really a doubt that someone will be able to make $100 million movie for less than $1 million in token spend?
Do you... Have a lot of professional experience with making $100 million-budget movies?