31–40 of 581 posts
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
> None of the music videos were great Glad they acknowledge this. Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
Directors and editors using Seedance can fire the film studio. This is a fundamental shift in how storytelling is funded and made, not in who does the driving. Same as is happening with code.
> None of the music videos were great Glad they acknowledge this. Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
Directors and editors using Seedance can fire the film studio. This is a fundamental shift in how storytelling is funded and made, not in who does the driving. Same as is happening with code.
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
Wow. These are horrible. Sort of refreshing. I thought video was better than this now, but I guess not.
Unsure if it's just the way they prompted it / coded it, but the output is far too much a literal direct copy of the lyrics. The best music videos have a story arc on the theme of but often not litearlly the lyrics, and start with obscurity and reveal something (following all the literary/story mechanisms) Consider Amber Run - Found lyrics versus the video, and the story arc of the video https://www.youtube.com/watch…
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic. The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
When the line was "don't believe me just watch" And then the clip was literally just an arm wearing a watch! That's freaking hilarious! It's like someone playing charades
The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic. The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
Regular music videos (including the writing/recording) can easily go into 6 figures. I wonder what the $200,000 AI music videos looks like.
You don't need to spend $200k, because results can be bad for cheap. https://youtu.be/HDdsKJl92H4 Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now. Not sure why Wan is the focus of this article and Seedance is a footnote…