OnePlus is one of the saddest stories out there. It was the hacker's choice for a while. It was originally the "Never Settle" phone that ran mostly stock android, had specs maxxed out, price was great, and bootloader was unlocked plus they provided factory images. Those were all reasons I bought a lot of OnePlus phones in the early years. Then they flushed nearly all of it down the toilet. The day they stopped postin…
"Hacker's choice" phones don't appear to sell enough to justify the costs, although they can be a decent strategy for building the initial brand awareness. Financially speaking, OPPO was right to gut OnePlus all those years ago and streamline their production into selling the same models (with minor tweaks) under the brands that are more known in this or that region. Saves on hardware and software development costs a…
Other than that, I guess it's also not necessary to fill every casual store like MediaMarkts, etc. because unlike my grandma, tech savvy people can order online.
But I'm not knowledgable on these things, so it's mostly just me thinking out loud.