Why are they repeating the 6 key themes twice but phrased in different ways and in different order? And then there are 6 recommendations and 5 improvements which are very similar to each other, but the article doesn't say how they are related. I would suggest they first "demystify the language" and "streamline information architecture" of the article itself. Also some details would be nice. And some acknowledgement o…
The tone with which it manages to objectify the users and distance the writer from them is a cherry on top.