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The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality
The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality
I don’t think it says the opposite. Apple claimed a record 20% of the market. Samsung overtook them with a 24% market share. These aren’t contradictory statements. I suspect Apple’s percent of the profit share remains undefeated though.
That 24% market share for Samsung is from the andoidauthority article, which cites counterpoint research.
The smartphone market is dead. There are no more new features. The newest models are filled to the brim with surveillance. Good riddance.
The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality
Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.
Earlier quoted context omitted.
Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.
These are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade. There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).
Apple dont compete on units sold, they're all about the margin. Samsung sell a lot of low value phones, which in the current environment will do well, but you'd need to sell 10 of those to match the profit on one iPhone.
Perhaps the margin isn't quite as large as for Apple phones but the flagships are still not cheap by any means.
Source: https://counterpointresearch.com/en/insights/global-smartpho...
In general, it seems that Samsung beats Apple every single quarter other than Q4, which is when Apple releases their new phone.
The only notable data point is that Apple beat Samsung in Q1 2026. Otherwise, Samsung shipping more than Apple is completely expected.
The smartphone market is dead. There are no more new features. The newest models are filled to the brim with surveillance. Good riddance.
See ya. Don’t let that door hit ya…. :) Technology is ongoing iteration without end, see what happens when you stop Kodak, Xerox, IBM, Intel, US Steel, Motorola of Schaumburg, Illinois.
The difference between the S21 Ultra and S26 Ultra is pretty small, all things considered. Appearance wise almost identical. Battery size is still 5000 mAh. Cameras are marginally better (maybe even worse since they removed the 10x zoom camera).
Counter points though, privacy screen on S25 Ultra is a nice new feature. CPU/GPU performance has been improving, including efficiency for lower compute tasks.