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Samsung overtakes Apple as smartphone market sinks to a 13-year low

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Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#5
post #2

The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality

Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.

Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#6
post #2

The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality

I’m inclined to believe the Macrumors story because Apple did have a great cycle with the 17 and high memory prices affect brands with less pricing power more.

Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#7
post #5
post #2

The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality

Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.

Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.

Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#8
post #5

Earlier quoted context omitted.

Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.

Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.

These are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade.

There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).

Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#9
post #8

Earlier quoted context omitted.

Not entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.

These are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade. There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).

They aren't targeted at the Western consumers - they are targeted at the India and ASEAN markets where they act as a gateway for customers who would previously have purchased used Apple products from resellers like Aptronix (India) or FPT Shop (Vietnam) instead of directly from Apple.

Re: Samsung overtakes Apple as smartphone market sinks to a 13-year low

#10
post #2

The same article at Apple fanboys website somewhat says the opposite: https://www.macrumors.com/2026/07/13/apples-steady-iphone-pr... Curious where is the reality

I don’t think it says the opposite.

Apple claimed a record 20% of the market. Samsung overtook them with a 24% market share. These aren’t contradictory statements.

I suspect Apple’s percent of the profit share remains undefeated though.

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