Earlier quoted context omitted.
>We want to do more with fewer resources. Who is the "we" here? Because the profit margin not being high enough is certainly not a problem for consumers. The only people who should care about that are the company's shareholders and "shareholders" certainly isn't synonymous with "society".
It absolutely became a problem for consumers.
Resetting Xbox
641–650 of 981 posts
Re: Resetting Xbox
#642Earlier quoted context omitted.
I never understood the esteem Phil Spencer was held in, seemingly both by fans and industry insiders. I never understood Phil’s strategy. Buy a plethora of studios. Pay an order of magnitude over the odds for the big ones - just to be sure you get them! ‘Rescue’ smaller ones of questionable financial value - as part of Xbox they’d somehow be successful enough to justify the price paid. Heavily manage the studio heads…
> Buy a plethora of studios IIRC Xbox had been criticized for quite a while at that point for having very few exclusive/first-party games worth buying an Xbox for. I always assumed this move was to try and fix that problem.
Re: Resetting Xbox
#643This is a total mess IMHO. - The make around 5 billion in revenue per quarter - The problem according to them is profit margin - around 150-160 million So first of all, they are big! Secondly they are not at a loss. They just have a "thin, non-growing margin". So to fix all this they are trimming down, so they can "return to growth" (which I think is ridiculous). Some points - - They are huge business even now - 5 bi…
150M at 5B revenue is not great: that's 3% margin! The bigger issue is that console manufacturer revenue is highly cyclical. This is hard to see in e.g. Xbox and Sony since they are both part of a larger conglomerate, but really obvious for nintendo. You generally have a cycle of - "Launch": high marketing costs, low/negative HW margins - "Mid-cycle": lowering manufacturing costs, large game sales, high margin DLCs -…
That's exactly when the prototype development kits come out of small scale testing (maybe tens of units, all incredibly expensive bespoke units, probably hand soldered and assembled), production ramped up a little and the evaluation kits are produced and distributed to first party studios and large third party studios, with thousands of consoles produced with the expectation that their lifespan is likely only going to be 3-6 months. These are then extensively tested by developers, both to see what needs to be done to get their launch titles actually working on the machine, but often very serious hardware bugs are found in this period that may require fixes to the chips themselves or software workarounds that affect performance. For some of the recent console launches there have been 2 or 3 rounds of evaluation kits in a year, and the previous evaluation kits are effectively bricked.
After the evaluation kits seem to have converged on a final product, the development kits are produced to ideally match the final version of the evaluation kits, but again these are tested before production is ramped up because some things do change (most trivially the case, even if the board is fine). At this point tens of thousands of dev kits are produced, each different enough to retail kits (more memory, maybe extra ports, etc), usually at least 6 months to a year before console launch so studios can make a final push on the launch day or first quarter titles, and in the background the same evaluation process for retail kits (usually just stripped down from the development kits, but usually different cases etc) starts, and eventually a final design for the retail product is produced that's good enough for manufacture.
This time is definitely not just when the console manufacturers kick back and rake in their profits, this is when they're already spending big on the final push to get to the point where they even have a new console to start a new cycle with.
Separate to the console manufacturing side, the years before release are when big money is spent getting studios on board to produce launch titles, because without those, the console will be dead on arrival.
TLDR: revenues at the end of the console cycle aren't funding the next generation, because it's probably already been in development since the launch of the current console, rather those end-of-cycle revenues are hopefully paying off the gamble they took funding development for the current generation.
Re: Resetting Xbox
#644Earlier quoted context omitted.
Sounds like an awful model for making a game if I understand the model correctly . Forget tight-knit, multidisplinary teams. Everyone's just a special cog to switch in and out from project to project, and laid off when we need a little bit better of an earnings call. Add in micromanagers and directors who need to have their fingers and every project (instead of focusing on the individual needs of a team and game), an…
I'm sceptical of Hacker New's fascination with all managers being worthless, but I don't follow your logic here. Why is "lets have more people who do things " a move away from multidisplinary teams? Unless you count being a middle manager a valuable discipline in game making?
It's not even because all management is bad (I'm skeptical of management, but not necessarily a "flat hierarchy" guy). But this move here sounds like homogenization of development. Having managers that need to manage a dozen projects at once will mean that development will fall into one style. Having all your IC's potentially needing to be shuffled around in projects both ruins team cohesion (because you're not focused on one project) and drives the design to be towards specific types of games. Ditto for directors on projects.
I won't say it's an unprofitable means of management, but it sure is a way to suck all the creative juices out of the room. Because you're spending more time appeasing a committee who wants to feel like they are "doing something" than finding the fun. And then kicked out when the project is done, because a revolving door is more profitable than fostering a team who's proven they can ship a success.
This can be an uncharitable interpretation of that statement. But that's simply a foregone conclusion when you have a 13 year long track record of decisions that end up harming creatives at the end of the day.
Re: Resetting Xbox
#645Earlier quoted context omitted.
>150M at 5B revenue is not great: that's 3% margin! Oy vey maybe this kind of money grubbery is not good for our society.
Margins that low are dangerous because businesses can often see year to year margin variance higher than that.
Re: Resetting Xbox
#646Earlier quoted context omitted.
AWS is essentially a utility and gets way better than 3%.
AWS isn't a utility because utilities sell commodities for which you can switch to a competitor easily, as you're buying the same thing. There are companies selling similar products to AWS but none that sell AWS itself.
Re: Resetting Xbox
#647Earlier quoted context omitted.
I’m sorry but Nintendo don’t get a free pass in naming. Switch v switch Oled is as clear as Xbox series vs Xbox ones Nintendo, the company who released the Wii, wiiU, gameboy color, game boy advance, DS, 2DS, 3DS; all of which are similar but vaguely incompatible?
The OLED Switch has the same specs and is the same gen, just a different screen. Like the Vita 1000 vs Vita 2000, they play the same games. Xbox One and Series are different gens.
Re: Resetting Xbox
#648A mass layoff without blaming AI? Are they that backwards?
Re: Resetting Xbox
#649Earlier quoted context omitted.
It was once the Wii with anemic hardware and waggle ended up outselling the 360 that MS changed. They went from pushing forwards to chasing trends. I agree, they need to be focusing on smaller projects that take risks. Maximum 24 month dev times but with modern tooling could do some special things. Maybe if after 6-12 months they see something that is gold, they can give it more resources but that would be on a case…
I felt like the Kinect was pushing forward, and not chasing the Wii. Never owned one, but the tech sounded cool
Re: Resetting Xbox
#650Earlier quoted context omitted.
I’m sorry but Nintendo don’t get a free pass in naming. Switch v switch Oled is as clear as Xbox series vs Xbox ones Nintendo, the company who released the Wii, wiiU, gameboy color, game boy advance, DS, 2DS, 3DS; all of which are similar but vaguely incompatible?
Don’t forget the “New 3DS”.