This is incredibly sad for a lot of my friends who are finding themselves out of work despite delivering well received products. But at the same time I appreciate the candor of Asha saying that the corporate management are to blame and letting studios go back to being independent where possible. Phil Spencer really messed up. Everyone in the industry knew Microsoft were making bad calls trying to dig themselves a hol…
I disagree, it wasn’t Phil that dug a hole but Asha who pushed Phil out with no plan. Why is Asha finally revealing her plan years later if she was such a good fit? She came in trying to automate away peoples jobs with AI for the last year or so and that is obviously failing. It wasn’t Phil that invested the entire company’s well being on stochastic parrots. She has done everything but focus on delivering games (prod…
Resetting Xbox
181–190 of 981 posts
Re: Resetting Xbox
#182Earlier quoted context omitted.
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None of those examples are political. They might be things you don't like, which is fine, but that doesn't make them politics. What makes the attractiveness of a 3D game character "politics"? What makes a useless gay side quest politics, but a similar useless straight side quest not-politics?
Re: Resetting Xbox
#183It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio This is shockingly self-aware for microsoft
Yes, but only because the bar is so low. "We can't commodotize innovation" is not an especially subtle insight, and pretty much everyone other than executives at companies like this understand it without having to spend billions to try it out.
Re: Resetting Xbox
#184Earlier quoted context omitted.
That is encouraging, but my stock portfolio paints a different picture. Nintendo is unfortunately doing terribly this year. I still believe in their core mission, even if some of their litigiousness and anti consumer practices have put me off
Nintendo is also a Japanese company and japanese stocks aren't doing great due to their economy and the weak yen. Also, stock price does not correlate with good games or a healthy business.
Re: Resetting Xbox
#185Earlier quoted context omitted.
a) Asha didnt push Phil out. b) She's been in the role for 4ish months, not years.
I can guarantee you Asha has been making this move for years.
Occam's razor: Spencer and Bond jumped off a sinking ship, Asha wasn't doing enough in AI. Push her to be the fall gal for the sinking ship and put in whoever will milk AI more in her place. Win-win. Asha will be gone in a few years with her job done and a cushy parachute, and Xbox will be a shadow of its former self. But that's not a failure; that's the goal.
Re: Resetting Xbox
#186Earlier quoted context omitted.
On the margins, that's crazy thin for the size of the org... One bad quarter could turn from a few million in profits to hundreds of millions in losses. It's too close, and there's no way to build/store funds for any kind of storm at that level. Now, I think the vast majority of the pain is more than self-inflicted... I think actual business, marketing and focus need to start taking priority over idealistic political…
Billion USD grocery chains operate on 2-3% margins just fine...
If you're a video game company, you invest millions of dollars in a project up front, for years, and you don't know until after release whether you:
- Make back all the money you spent plus a healthy profit on top.
- Just break even, but you lost the opportunity cost of all the other things that money could have been spent on with better utility.
- Your game flops and you wasted all the money you spent developing it.
It's also highly uneven. Extremely likely that King (Candy Crush) and Mojang (Minecraft) are making a ton of money, and everything else is a money pit where you pour in millions of dollars and you don't even make your money back.
Re: Resetting Xbox
#187Earlier quoted context omitted.
I have no idea why they didn’t realize that earlier, or if there is any insider dealing involved, from my cynical thoughts.
> I have no idea why they didn’t realize that earlier 14 layers of management :-P
Re: Resetting Xbox
#188> We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. This is the new trendy management style - a few executive owners and then everyone else are expendable ICs, with a…
Re: Resetting Xbox
#189> We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. This is the new trendy management style - a few executive owners and then everyone else are expendable ICs, with a…
Re: Resetting Xbox
#190It was pretty rich seeing armchair video game industry analysts act like the new CEO was gonna usher in a new age for Microsoft's gaming division because she got to announce the updated logo and some games that would have obviously been in development long before she became CEO. Microsoft is never going to figure out gaming. It's more art than engineering and they can barely manage the engineering with all the interv…
To me, the graphics abilities have been there for a decade... what we need are better games and gameplay. More fun games without gotcha, pay to win, loot box efforts. Too much effort is going for dazzling graphics at the expense of overall gameplay. How many people are still playing CoD, WoW and so many other games from over a decade ago? How many refreshes of Final Fantasy have we seen? The graphics can only carry y…
Yes, 100%. I love good graphics, but game play is the most important thing. If you don't have good gameplay the graphics mean nothing. A game with great game play and great graphics is something to behold.
I recently finished Split Fiction and they really nailed it. I hope studios take notice!