Earlier quoted context omitted.
Sure, but UI needs to reflect that too. I just opened Steam to verify - it definitely says 'Buy {game_name} - Add to Cart'
I remember saying the exact same thing here on HN like two weeks ago, which someone then promptly corrected me saying that Steam/Valve actually "explain" what their "Buy" means right before payment, and I think they were right, there is some greyed out text somewhere explaining you don't actually "Purchase a copy of the game" but you license it via Valve/Steam somehow, can't remember the details atm, later at the che…
You mean the full color box thats for all practical purposes the same size and prominence as the cart you're checking out?