CarPlay Is Additive

I literally will not buy a car that has a microprocessor in it

(I will, apparently, never buy a car)

You know the reason why companies like GM don't like CarPlay is because they think they should be the ones who get to track you, sell you various subscriptions, and sell the resulting data to third parties. Right?

You'll note that it wasn't Apple who sold out their own customers, it was GM. [1] False-equivalence arguments are both pointless and, in this case, unnecessary. There is a lesser and greater evil here, and the lesser one in this case happens to be Apple.

1: https://finance.yahoo.com/sectors/technology/articles/gm-pay...

I have a boring Mercedes mid-size SUV. Carplay works. I can skip/repeat tracks using the standard control on the steering wheel; the instrument cluster shows the current track the same way it's done with connected phones forever. On the center console screen, we use the Carplay view with 3 splits - one for Spotify, two for navigation (map & next direction). Google Maps and Apple Maps are both reliable where I drive (Miami).

Tesla is a great car below the from the headlights down, I love driving my dad's Y performance to the grocery store when I'm visiting home. But no way I'm going to get a car where I can't point the vent at my armpit without using a touch screen. No way I'm going to get a car where I can't talk to whatever agent I want while stuck in traffic. I much rather have a boring car that doesn't tick me off.

If Tesla (or Rivian) add Carplay, they'll really move up the my list (still want physical vent control tho). Would you stop driving your Tesla if an update added Carplay tomorrow?

I think Rivian is disguising a hidden factor: CarPlay prohibits vehicle manufacturers from collecting metrics and selling anonymized or identified user activity data, and this loss of telematics data / income stream is unacceptable to manufacturers (for example, GM*) who see the smart TV business making billions on that precise data.

The correct route for someone with interview access to Rivian to clarify whether this scenario applies would be to review their legal terms for owners and then point-blank ask in a recorded interview ‘whether Rivian’s vehicles are reporting to Rivian what music their buyers play in Rivian vehicles’. This is a nuanced sentence: whether is yes/no; information is too broad to weasel out of; ‘on what music’ focuses on a private aspect of car ownership and is a callback to the VHS rental rulings; ‘in their vehicles’ is not only restricted to what’s connected to the headunit by usb or Bluetooth or radio, but also covers the headunit-connected microphones in the vehicle as well. If they say yes, the questions become obvious. If they say no, the followup should be to ask if Rivian contractually guarantees that they will not someday issue a software update that begins doing so. Either it does not, or it does. Two questions max to either confirm or refute a suspicion.

GM cited ‘the ability to improve cars’ as why it’s refusing CarPlay, but as the OP article clearly shows, GM could simply continue to improve the cars and the screen surrounding the CarPlay dedicated window, while continuing to improve their own built-in functions using the data from those who do not use it for the benefit of those same users. GM’s justifications last year in this regard are just as obtuse as Rivian’s this year. Given that similarity, I suspect you’re right: Rivian does indeed seem to be trying not to appear desperately in need of cash by reselling user data for subscription revenue profit: ‘buy our three-ton six-figure vehicle so that we can make $1/year off of you to keep our business afloat’ is horrendous optics and would lead to open mockery of their business.

* The GM/FTC 2026 case only prevents GM from selling data associated with vehicle driving. Headunit usage cannot be readily assumed to be ‘driving’ data in the case context of vehicle insurers, and so continued sale of radio usage data to (for imaginary example) Nielsen would be unaffected by the specific, narrow, and temporary 2026 ruling.

Can’t you do split screen navigation via the home screen (Dashboard View)? At least on cars I’ve rented I could have navigation on one side and music on the other in CarPlay.