Earlier quoted context omitted.
This is a great recipe for going out of business.
Any competitive business will accept this risk if it gives them any type of edge no matter the duration of that edge. This is no different that using an exotic raw material.
I think it’s excessively charitable to assume businesses are uber-competent ROI-chasers. The expense people are eventually going to win on AI too, this blip of unrestricted AI budgets will be gone soon.