Apple raises prices of MacBooks, iPads • Hacker News Board

Re: Apple raises prices of MacBooks, iPads

#731

Post by rahkiin » Thu, Jun 25, 2026, 11:01 PM UTC

thewebguyd wrote: post #201

varispeed wrote: post #153

Earlier quoted context omitted.

I know some organisations were already moving to thin clients last year. Citing cutting costs and improving security (the data doesn't stay in employee's laptop and all access to virtual desktop is thoroughly centrally logged). Massive pushback (lagging, accessibility issues, slow) from workers was ignored and many people quit.

We aren't quite there yet where I work but those conversations are starting. We've already pushed refresh cycles out for the non-tech folks from 3 years out to 5 years with justification (basically has to be broken or battery shot, otherwise its run it til it dies or no longer gets updates, no more automatic refresh). Sucks, but can't say I disagree with the fresh times though. There hasn't been a compelling need to…

A 2022 Dell laptop with windows 11 isn’t doing great in 2026 though

Re: Apple raises prices of MacBooks, iPads

#732

Post by nemomarx » Thu, Jun 25, 2026, 11:02 PM UTC

Reason077 wrote: post #656

primaprashant wrote: post #465

These are the price changes mentioned in the article: Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from…

Some very steep price rises here! I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!

Apparently their long term contracts ran out in January and suppliers are asking for quarter to quarter prices now.

No one's really big enough to get stable pricing on memory except ai firms and Nvidia.

Re: Apple raises prices of MacBooks, iPads

#733

Post by omoikane » Thu, Jun 25, 2026, 11:03 PM UTC

kylec wrote: post #309

jacobgold wrote: post #274

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

And yet in some ways, modern computers feel slower than those from decades ago. Software today is so, so much less efficient than it was back then.

Reminds me of this story about every app being sluggish on a relatively new machine, compared to equivalent apps running on a 20+ year old machine:

https://news.ycombinator.com/item?id=36503983 - Fast machines, slow machines (2023-06-28, 346 comments)

Re: Apple raises prices of MacBooks, iPads

#734

Post by shadowfacts » Thu, Jun 25, 2026, 11:03 PM UTC

Scroll_Swe wrote: post #286

avgDev wrote: post #214

Personal computing is in shambles right now. It has been for a bit. It was hard to buy video cards for a while, now other components are affected too.

My pre-built desktop PC is as cheap today as last year at the same store... Dont get the panic. :) ryzenn 9800x3d 32GB ram 9070xt about 2k

Then you overpaid a year ago. A 2x16GB DDR5 kit was around $90 a year ago and is over $400 today.

Re: Apple raises prices of MacBooks, iPads

#735

Post by stevenhuang » Thu, Jun 25, 2026, 11:04 PM UTC

seviu wrote: post #481

slantedview wrote: post #475

Earlier quoted context omitted.

Looking at a few retailers, it seems like prices haven't increased yet. Maybe in a few days?

Impulse bought a Pro with 48Gb ram on a retailer with old prices Was waiting for the next generation but I think I will sit it out

Had a Pro 48GB in my Amazon cart at ~$4k CAD, now it's ~$1k higher

Bummer

Re: Apple raises prices of MacBooks, iPads

#736

Post by danans » Thu, Jun 25, 2026, 11:21 PM UTC

jacobgold wrote: post #274

Some unc perspective: I paid ~$6,000 in inflation-adjusted dollars for a computer in 1996. Today, I can get the same power in a $6 single board computer. A powerful modern mini PC starts at ~$600. However painful these price hikes are, and they are painful, it is worth remembering that computing has become incredibly ubiquitous and cheap.

Another unc perspective: As that compute has become cheap, the value of what you can do with that compute, and sell in exchange for money, has also diminished.

I'm not complaining - this is the way of these things. But even 3 orders of magnitude of performance weighted price reduction doesn't pay for healthcare or education. An increase in the price of necessary tools we need for our day-to-day livelihoods is felt.

Re: Apple raises prices of MacBooks, iPads

#737

Post by caycep » Thu, Jun 25, 2026, 11:22 PM UTC

The bigger sign to me is that this is a pressure against democratized personal computing; there is a push from who-knows-who to shift the balance of power back to (essentially) mainframes and corporate computing.

Need another up and coming person to flip the proverbial "IBM" the bird

Re: Apple raises prices of MacBooks, iPads

#738

Post by acchow » Thu, Jun 25, 2026, 11:23 PM UTC

MoonWalk wrote: post #605

And "analysts" flip out on the stock, when these products are Breakdown by segment (FY 2025): Mac: $33.71 B — 8.10% of total revenue iPad: $28.02 B — 6.73% of total revenue

MSFT is also down 3.5% today, so there's just lots of volatility in big tech.

Re: Apple raises prices of MacBooks, iPads

#739

Post by danans » Thu, Jun 25, 2026, 11:29 PM UTC

HDBaseT wrote: post #718

tavavex wrote: post #173

Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!

I know this is a bit off topic, but is anyone excited for the future? I'm only 20, but everyone used to talk about how excited they were for the future. I don't know anyone who is excited for the future. It upsets me I never got to live the "glory days" of cars, technology, outdoor activities, music, entertainment, etc. I only see it getting significantly worse too. It's hard not to fall into the trap of doomerism bu…

> It upsets me I never got to live the "glory days" of cars, technology, outdoor activities, music, entertainment, etc.

The best is ahead for your generation - you just need to create it from grass roots. I mean actually "Think different" instead of what Apple and the others marketed to you. Take back power and culture from the centralized corporations and taste-makers that feed/market their slop to you. Reclaim tools. Reclaim community. Don't seek salvation in consumerism - it's what got us here.

Re: Apple raises prices of MacBooks, iPads

#740

Post by kshacker » Thu, Jun 25, 2026, 11:33 PM UTC

whatever1 wrote: post #717

kshacker wrote: post #714

Earlier quoted context omitted.

Begging? Component price goes up, they increase their prices. Where's the begging? Just like US had oil but as the world prices went up, US oil prices went up. No one will sell it cheap inside the country for patriotism. Same thing here. Of course they likely had / likely have some issues, but we should explain it as market forces rather than any struggle they are facing.

Is your thesis that Apple is planning for the same number of sales as the previous price? If not, they ordered less chips. Hence lost capacity.

No I don't have a thesis.

About pricing, Netflix is constantly raising its prices and making more and more money (their stock is broken for last few months only) because they learned how to maximize profit by serving less customers but more profitable customers. Thats just one example.

All I am saying is that price stability is not guaranteed and is not a corporate goal so whether they failed here, whether they regret something, it is not possible to judge that just from price increase. Maybe they did, maybe they did much better than we know today and will find out next year (or quarter).