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Apple raises prices of MacBooks, iPads
711–720 of 1001 posts
Re: Apple raises prices of MacBooks, iPads
#712Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations.
Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison.
It is an unprecedented managerial failure.
Re: Apple raises prices of MacBooks, iPads
#713Earlier quoted context omitted.
To be fair, Microsoft announced their third XBox price hike today. > The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model. https://kotaku.com/xbox-price-increase-2026-tariffs-buy-now-... This is in addition to the other two recent price hikes.
1.16x simple mean on XBOX 1.22x simple mean on Apple Closer than I expected, but some products are quite the outliers. E.g. Apple TV is 1.54x. That's gotta hurt.
1.67x on the ethernet version! $150 -> $250.
Re: Apple raises prices of MacBooks, iPads
#714Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations. Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison. It is an unprecedented managerial failure.
Begging? Component price goes up, they increase their prices. Where's the begging?
Just like US had oil but as the world prices went up, US oil prices went up. No one will sell it cheap inside the country for patriotism. Same thing here.
Of course they likely had / likely have some issues, but we should explain it as market forces rather than any struggle they are facing.
Re: Apple raises prices of MacBooks, iPads
#715Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course. Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.
Tim Cook said prices were going to increase a few days ago
Re: Apple raises prices of MacBooks, iPads
#716Earlier quoted context omitted.
Utter planning failure. At the same time they have a quarter trillion in cash sitting.
They should have predicted AI? lol.
They very well could have. Apple was the only company poised to take on CUDA with OpenCL, and they got pantsed so hard by the HPC industry that the Mac Pro got discontinued entirely.
Apple could have added a couple trillions to their valuation if they weren't addicted to service revenue. But today's Apple is too fat to see their shoes, let alone where the puck is headed.
Re: Apple raises prices of MacBooks, iPads
#717Apple did not have to be in this situation. Begging for capacity lost to startups. Everyone else can complain, but not Apple. They had a 250B warchest, exactly for such situations. Now somehow openAI has capacity and Apple does not. And think about it Apple is not in a better position than Valve for example. A teeny tiny company in comparison. It is an unprecedented managerial failure.
Begging? Component price goes up, they increase their prices. Where's the begging? Just like US had oil but as the world prices went up, US oil prices went up. No one will sell it cheap inside the country for patriotism. Same thing here. Of course they likely had / likely have some issues, but we should explain it as market forces rather than any struggle they are facing.
Is your thesis that Apple is planning for the same number of sales as the previous price?
If not, they ordered less chips. Hence lost capacity.
Re: Apple raises prices of MacBooks, iPads
#718Anyone else here enjoy living in the future? Look at us, we get AI megacorporations ruling the world and bestowing us with the power to use their servers for just $20-200/month. It's practically charity, and all we had to give up for it is all consumer hardware, the quality of the internet and our own jobs. I love it here!
I know this is a bit off topic, but is anyone excited for the future?
I'm only 20, but everyone used to talk about how excited they were for the future. I don't know anyone who is excited for the future.
It upsets me I never got to live the "glory days" of cars, technology, outdoor activities, music, entertainment, etc.
I only see it getting significantly worse too. It's hard not to fall into the trap of doomerism but what is the point anymore?
Re: Apple raises prices of MacBooks, iPads
#719These are the price changes mentioned in the article: Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook Air: $1,499 (up from $1,299) M5 MacBook Pro: $1,999 (up from $1,699) M5 Pro MacBook Pro: $2,499 (up from $2,199) M5 Max MacBook Pro: $4,099 (up from $3,599) iMac: $1,499 (up from $1,299) M4 Max Mac Studio: $2,499 (up from $1,999) M3 Ultra Mac Studio: $5,299 (up from…
Some very steep price rises here! I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!
AIUI for volatile parts the buyer can agree a contract to secure supply, but the price is only set at ship time. And the buyers can't complain about that imbalance because there is always someone else that the seller can offload their stock on to at the higher price.
Maybe now we'll start paying attention to why software is so incredibly bloated. That giant webview runtime doesn't seem such a great idea any more.
Re: Apple raises prices of MacBooks, iPads
#720Earlier quoted context omitted.
wow the almost 4 year old Apple TV 4k gets a 55% bump. The newer and better google tv streamer 4k is half the cost.
Not to mention the non-first-party Google TV sticks/dongles. The Onn ones from Walmart range from $15-50 depending on how many bells and whistles you want. I really don't know why one would pick anything else.
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