Apple raises prices of MacBooks, iPads

Post by elicash » Thu, Jun 25, 2026, 1:23 PM UTC

revolvingthrow wrote: post #15

Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices. I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell o…

Post by justincormack » Thu, Jun 25, 2026, 1:24 PM UTC

piinbinary wrote: post #4

I have a suspicion these new prices will stick around, even after the RAM shortage ends. Speaking of which, what's the timeline of the RAM shortage ending? I have no sense for whether it is going to be (for example) 6 months or 3 years.

Post by deadbabe » Thu, Jun 25, 2026, 1:25 PM UTC

Post by ElProlactin » Thu, Jun 25, 2026, 1:27 PM UTC

nalekberov wrote: post #17

> We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions. In other words, we have to protect our billions of cash from bu…

Post by khurs » Thu, Jun 25, 2026, 1:27 PM UTC