Mediamarkt already had the neo on "special price" (launch price) until the end of this month, it was pretty obvious what would happen
Apple raises prices of MacBooks, iPads
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Re: Apple raises prices of MacBooks, iPads
#12With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future?
I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.
Re: Apple raises prices of MacBooks, iPads
#13How is the mini not increased?
I think when they eventually announce the M5 Mac Mini (September?) it'll just be at a higher price.
Re: Apple raises prices of MacBooks, iPads
#142GB ought to be enough for anyone. It's our software that is unsustainable.
Re: Apple raises prices of MacBooks, iPads
#15Oof, that’s a ~20% increase across the entire lineup. Ram and storage are particularly expensive, as can be expected: mbp m5 pro $1700 -> $2000, m3 ultra $4000 -> $5300. To be expected, there’s only so much margin apple is willing to lose and everybody else already increased prices.
I’m surprised that iphones didn’t get a price raise while neo did. Neo seems like a clear market share attempt so that they can upsell on services, I would’ve expected either both of those or neither to get dinged.
Re: Apple raises prices of MacBooks, iPads
#16Meanwhile, government will tell you inflation is some number like ~5%
Re: Apple raises prices of MacBooks, iPads
#17> We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.
In other words, we have to protect our billions of cash from burning.
They could keep the prices down, but then again for these C-suites everything should go up, right? Who cares if the market is “ready” for price jumps? Who cares when HDD, memory manufactures prioritize Sam Atmans? Heck, half-made, buggy games now starts at $80 price point.
It’s unfortunately billionaires’ world.
Re: Apple raises prices of MacBooks, iPads
#18I was considering a 128GB MacBook Pro earlier this week.
I priced it out today. The same spec (I think) is $2,000 more expensive.
I wasn’t expecting a jump that big. I can’t justify carrying around an $8,000 laptop.
Re: Apple raises prices of MacBooks, iPads
#19With memory manufacturers running gross margins in excess of 80% how long until we see upstarts come online to eat away at that or is that unlikely to happen in the near future? I can't imagine a margin that large is allowed to exist unchallenged for more than a few years.
Even the upstarts are cashing in. I believe CXMT is making some serious cash now.
Re: Apple raises prices of MacBooks, iPads
#20Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.