Earlier quoted context omitted.
Interesting, as it sounds like a lottery reservation system, which is kinda a neat way to deal with many issues. I'm always supprised that companies don't do a tiered price release, offer it at 200% price, you get it, 150%, you lower down the list and then 100% lottery time, that way they gain from those who can afford to pay more(maybe able to subsidise other sales later and price cuts down the line). Why feed scalp…
While it sounds nice in principal, it basically just means cashed up people get it first. But there is also the fun side of it becoming a status symbol I guess. Drive up future demand.
Another way would be to auction of X amount of units, then those with cash can pay through the nose directly and again, the company gains and by that, so do normal consumers on a breadline, as it would help reduce the cost quicker down the line for the rest of the purchasers.