If only there was some kind of markup language for websites where different tags could have different meanings. If only.
JSON-LD explained for personal websites
41–50 of 94 posts
Re: JSON-LD explained for personal websites
#42Some additional information, what you actually want to implement for every website is Structured Data, using the Schema.org vocabulary.
JSON-LD is one of the ways to do this. There's also RDFa and Microdata.
I used this article and can recommend it when I first learned about it: https://neilpatel.com/blog/get-started-using-schema/
You can try exploring what data to add with this tool: https://technicalseo.com/tools/schema-markup-generator/
The full list can be found on the schema.org site: https://schema.org/docs/schemas.html
Re: JSON-LD explained for personal websites
#43Some additional information, what you actually want to implement for every website is Structured Data, using the Schema.org vocabulary. JSON-LD is one of the ways to do this. There's also RDFa and Microdata. I used this article and can recommend it when I first learned about it: https://neilpatel.com/blog/get-started-using-schema/ You can try exploring what data to add with this tool: https://technicalseo.com/tools/s…
Forgot to mention, Google also has an introduction to Structured Data that is helpful: https://developers.google.com/search/docs/appearance/structu...
Re: JSON-LD explained for personal websites
#44Earlier quoted context omitted.
If such people exist, they are far, far fewer in numbers than they were in the past. I also don't accept that nothing can be done about this situation. Inevitability and helplessness are beloved tools of AI hypesters (and others) but there's little evidence to support it.
What evidence is there that you or me can steer Google off this path? Can you stop wars around the world? Can you make crypto dissapear? There are a multitude of global trends that 99.9999% of people are helpless about
https://www.pewresearch.org/short-reads/2026/03/12/key-findi...
https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2...
Collective action and public opinion can steer Google off this path. Collective action can shape public policy that can stop or prevent wars. The only thing that enforces helplessness is apathy. And AI is pissing people out of apathy.
Re: JSON-LD explained for personal websites
#45> It can aid web crawlers in understanding the semantic structure of your site, qualifying you for richer link previews, and even potentially improving your search ranking. This is fighting the last war, to stretch a metaphor. As far as I and my WWW site are concerned, Google has nowadays switched to giving people lengthy LLM-generated versions of my stuff, with errors, above pointing people to my actual stuff. 'Brea…
If you want a world where the data you present like this matters, seed it. Even if google doesn't use it, the collective internet applying this kind of metadata makes the web fertile for non-LLM-scraping competitors to provide an alternative option. Rolling over to google only ensures that they remain dominant, with a high bar for competitors, and driving them to use the same technologies.
That was for the previous, high-trust internet (high trust they providing info benefited you not high trust for security). It's low trust now. You likely benefit from providing wrong information.
Re: JSON-LD explained for personal websites
#46Earlier quoted context omitted.
What evidence is there that you or me can steer Google off this path? Can you stop wars around the world? Can you make crypto dissapear? There are a multitude of global trends that 99.9999% of people are helpless about
https://www.pewresearch.org/short-reads/2026/03/12/key-findi... https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2... Collective action and public opinion can steer Google off this path. Collective action can shape public policy that can stop or prevent wars. The only thing that enforces helplessness is apathy. And AI is pissing people out of apathy.
When was the last time the US government or Congress cared about public opinion about a war? Besides the lies they tell to get elected.
Re: JSON-LD explained for personal websites
#47I would encourage people who have the pragmatic bent to read about JSON-LD from the Google documentation for web sites; https://developers.google.com/search/docs/appearance/structu... You’ll also notice that a lot of the information is relevant to only a small subset of sites. Rotten Tomatoes can publish the critic rating for movies using JSON-LD, but that’s not relevant for me (even if I write a review for a movie).…
403. That’s an error.
Your client does not have permission to get URL /search/docs/appearance/structured-data/intro-structured-data from this server. That’s all we know.
Re: JSON-LD explained for personal websites
#48In the old days (a few weeks ago) you could read google’s SEO recommendations and guidelines.
This was great for debunking many a recommendation from clueless SEO agencies trying to force requirements on dev teams.
Is there any similar recommendations available for their new, LLM, world?
Re: JSON-LD explained for personal websites
#49Earlier quoted context omitted.
Personally I'm of the camp that HTNL schema data should only represent what's visually displayed, much like how accessibility is usually done. In that way I like Microdata because it reinforces that if there isn't a DOM node showing price, for example, I shouldn't be showing that data in a visually hidden way. For REST, I think the only reason HTML has been useful this long is because of the REST ideas that Fielding…
I don't fully understand XSLT, but I've been building something which I believe solves a similar problem (albeit JSON-LD and Javascript). The general XML ecosystem of solutions have always looked really complex to me. You need to understand a lot more types/elements than I think is reasonable for people to author with but they are from before my time. I took a look at XForms 2 and it had its own way of defining funct…
Oh I can't say I like XML and XSLT for the syntax or (lack of) terseness. I appreciate how it handles templating via selectors, logical operations, and runs as a first party templating engine in the DOM without depending on the JS runtime.
I once built a full RSS reader in XSLT. I had to proxy requests to avoid CORs, but it was all based on an XSLT template for OPMLs that would fetch each feed, parse them, chuck the description into HTML including CData parsing, and combine all feeds to sort by date.
It was far from a perfect setup, partly due to browsers having been decades out of date with XSLT, but it gully leveraged browser caching for feeds. Caching in RSS readers is usually really bad from ignoring caching all together and polling frequently to misusing cache mechanisms and causing weird behavior for feed hosts. Letting a browser handle it to spec was great.
Re: JSON-LD explained for personal websites
#50Earlier quoted context omitted.
https://www.pewresearch.org/short-reads/2026/03/12/key-findi... https://www.tandfonline.com/doi/full/10.1080/19368623.2024.2... Collective action and public opinion can steer Google off this path. Collective action can shape public policy that can stop or prevent wars. The only thing that enforces helplessness is apathy. And AI is pissing people out of apathy.
When was the last time the US government or Congress cared about public opinion about a war? Besides the lies they tell to get elected.
There are other, less dysfunctional governments.