Earlier quoted context omitted.
And it has no US comparison. The tesco meal deal concept, the literal wall of choices, just doesnt exist in north america. I did a big work trip to the UK a couple years back with over 100 people. I tried to explain meal deals and nobody believed me. Then our people basically stripped the meal deal shelves of the tesco express beside our hotel.
Meal deals are in every supermarket in the UK. Petrol stations even do them. Also, as a foreigner who lives over there, I think they are... sad? I'm surprised they got a positive reception from your coworkers. For me they are a backup and a failure to do something more interesting.
I imagine the positive reception is because the US doesn't have them so it's kind of novel.