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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#451

Post by getpokedagain »

lambdaone wrote: post #363
bwfan123 wrote: post #336

Earlier quoted context omitted.

I immediately skip all youtube ads that are AI generated, and I can easily spot them. Not just that, I am planning to actively avoid those brands that are doing this. A small way to send a message that this form of AI sucks. In addition, I make it a point to compliment humans that assist me in customer support, and ask them to tell their management that they need to hire more humans.

The problem is that your principled opposition to these ads by voting with your wallet does nothing. The advantage to the advertiser is that AI allows them to vomit out ads even more cheaply and to make even more micro-targeted versions of them, and the greater number of suckers sold to more than offsets principled opposers. The real solution would be the ability to block AI-generated adverts completely in your brows…

The real solution is to stop using YouTube.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#452

Post by dyauspitr »

victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

That’s because customer support should be the absolute last place that an AI agent is used that might be one of the few places you will need humans in the loop for a while because that’s where people go when everything else doesn’t work

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#453

Post by FromTheFirstIn »

godwinson__4-8 wrote: post #437
throwaway63467 wrote: post #125

For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power. I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already…

What call center have you reached where the agent had any decision power? What are you talking about? Why would anyone need to make a call in such a LLM intermediated scenario? Your llm should talk to their llm. You really yearn for call centers just so the person stonewalling you can be a human paid minimum wage? Call centers are miserable, what satisfaction do you get from wanting humans involved in such a dystopia…

The deciding power they’re talking about is the power to decide to use or not use an LLM.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#454

Post by jackson1442 »

victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

My main issue with these systems is that they tend to not be able to do anything beyond what I can do myself in whatever self-service portal is available. If I'm calling, it's because I need support beyond what the bot can probably provide, and it just becomes a matter of arguing with the robot to get to a human who can actually solve my problem.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#455

Post by datsci_est_2015 »

mrguyorama wrote: post #423
datsci_est_2015 wrote: post #343

Earlier quoted context omitted.

Well you also have to recognize that call centers are a net negative for every organization, especially as (almost) no one makes (B2C) purchases over the phone anymore. Whenever you call a company you are costing them money. With automation, you cost them less money. If they inconvenience you, all that does is discourage you from calling them more, which, again, leads to even more savings for them. The incentives are…

This is only remotely true in the shithole that is US business culture. In better places, among better people, you run a good call center because it improves your brand value, and helps people, and solves problems, and you started your business to make things for people or fix things for people. Then some jackoffs on HN say that your country is "Dying" because it isn't minting any trillionaires.

One of the only non-local businesses that continues to be viewed positively (in my circles) in the US is Costco, who managed to align their incentives (mostly) with their customers by generating revenue from membership rather than product margin. I’ll admit that the layout of their stores is a bit anti-consumer, but that’s a minor transgression imo.

Their business model almost makes them more comparable to cooperatives rather than corporations.

I’m with you - I don’t think this is necessarily an issue with economic systems, but with culture. Specifically the culture that the wealthiest Americans have imposed upon the less wealthy.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#456

Post by saltcured »

ux266478 wrote: post #450
RiverCrochet wrote: post #281

Earlier quoted context omitted.

Downloading artists' songs is not equivalent to people using AI to generate sounds/images and claiming they are an artist. I really don't have a problem with people using AI to generate sounds/images for their own personal enjoyment, but taking what it generates and then telling others that you "made this" or are an artist is deception. > artists shouldn’t expect to be paid for their digital output The issue is the n…

> people using AI to generate sounds/images and claiming they are an artist. > but taking what it generates and then telling others that you "made this" or are an artist is deception. I think there's a fundamental problem with this line of argument, which is that it's naive elitism that's been historically leveraged since the 20th century at minimum. "Your music was made on a computer? That's not real music! All you…

I think the backlash is because there are people claiming "I made this!" for what is about as much involvement as pressing the big meal combo touch button on a fast food ordering kiosk.

Ironically, in the arts there are also some patrons who might feel this way when they commissioned some work. With a big enough purchase price, they think their role as a source of funds is creative.

Now with AI, we're speed running this whole experience among people who normally do not have exposure to this broad continuum of contradictory ideas.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#457

Post by alasano »

victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

If an AI customer service agent disclosed what capabilities it has that go beyond what I can do by myself, that would be an immediate improvement.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#458

Post by Henchman21 »

fckgw wrote: post #324
victor106 wrote: post #314

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

What is is about management where they can't see how bad and half-baked these customer service agents are, but the customer can tell INSTANTLY they're AI and just not helpful in the slightest

They don't care. They have metrics to meet and don't care how. Full stop.

Have you seen "Severance"? It's a wonderful show that shows us a sick truth:

Many people are a different person at work. That different person is devoid of morals & ethics. They are machines intent on meeting metric targets. Nothing else, not managers, not employees, not people, just machines hitting targets they didn't decide on.

How could we possibly expect more?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#459

Post by cesarvarela »

lqet wrote: post #101
AaronAPU wrote: post #36

I’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces. So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.

The exception is translation . Translation is what transformers were originally developed for. LLMs shine in translation, and creating code is, after all, a translation from natural language into a programming language. A lot of what current LLMs are good at seems to boil down to translation: * Translate some prompt into a planning list of individual TODOs * Treat each TODO as a new translation (e.g. from TODO to cod…

You could take that a step further and say everything is information, and our brains transform it into reality (Donald Hoffman).

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#460

Post by footydude »

jcranmer wrote: post #368
lacy_tinpot wrote: post #337

Earlier quoted context omitted.

If that were true schools wouldn't have a problem with AI. AI usage is rampant.

AIUI, most of the AI usage by students is seen by themselves as cheating, and cheating is largely for the tasks that you don't care about. Which means there's likely a strong association with students of generative AI work products with "we don't care about the quality of this stuff." Rampant use of AI for cheating is not at all incompatible with negative opinions of AI.

> Rampant use of AI for cheating is not at all incompatible with negative opinions of AI.

Possibly. Either way it (for me at least) neatly highlights why AI will succeed.

The students you talk about don't abstain from AI use entirely - they utilise AI for things they consider 'unworthy' of their attention/effort.

That is precisely the market AI will capture first - the tasks and processes that people (in general) have to do but don't really have any passion/interest in doing and for which perfection isn't critical.

And what may surprise many people in this thread (given its flow so far)...there are a whole heap of things that you and I care about, that 10s if not 100s of millions of other people consider 'unworthy' of their attention/effort and for which they will happily make do with a 'sub par' AI experience if it's cheaper, easier, more convenient.

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