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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#301

Post by [deleted] »

inigyou wrote: post #76
dngray wrote: post #60

Earlier quoted context omitted.

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

[deleted]

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#303

Post by vanuatu »

throwaway63467 wrote: post #125

For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power. I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already…

The frontier companies are building agents to automate work end to end (i.e. with decision power)

The tech takes a while to diffuse like any other but I think call centers don't have a great outlook

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#304

Post by Angostura »

smcl wrote: post #116
torben-friis wrote: post #92

Earlier quoted context omitted.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…

I think AI has also become synonymous with slapdash, low effort, probably steals my data

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#305

Post by watwut »

bluGill wrote: post #119
aurareturn wrote: post #20

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)

Boring cheap old school toasters can make as many toasts as you want. You dont cool them before making toasts, you warm them up and then do toasts.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#306

Post by serious_angel » 

    > Al Ries asserted that a brand is a singular idea or concept that you own inside the mind of a prospect.  
    > 
    > Source: https://heidicohen.com/what-is-branding [2011-08-15]

    The keyword - mind. That is, a human being is supposed to stand behind a "brand", who is responsible for it, and is to be trusted for the product, the effort, the experience they offer.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#307

Post by Angostura »

MyHonestOpinon wrote: post #248
smcl wrote: post #116

Earlier quoted context omitted.

Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…

My washing machine also has this AI icon. Not a big deal but it makes me roll my eyes everytime I see it.

My LG one has had smomething like that - a coupkle of years old. Seems quite nifty though - it tumbles the load dry for a while and alledgely uses the patterm of weight shift to determine what kind of load it is - the materials etc - and adjusts the wash accordingly

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#308

Post by dominotw »

safety1st wrote: post #239
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

We launched an AI feature and there was immediate blowback in the form of negative feedback. We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much. The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature. Branding is wild. The modern media environment is wild.…

every shitty feature has someone "writing in to tell you how "incredible" it is. Its not a proof that you think it is.

dont let that fool you into thinking "users were too stupid to undestand our awesome feature so we had to dumb it down for them"

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#309

Post by lbrito »

inigyou wrote: post #76
dngray wrote: post #60

Earlier quoted context omitted.

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

Everything about that analogy is wrong.

Everyone would prefer a nicer handmade chair (if not by the price difference).

Chairs are not comparable to OPs cards; writing on a card costs nothing (but intent, which seems to be in low stock these days).

Finally, factoring in the real operating cost, ongoing capital costs, and environmental/social externalities, the AI chair in your example would cost something like 1000x a handmade chair.

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