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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#181

Post by reluctant_dev »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Outside of frontier model providers, the vast majority of "AI" branded products/features just don't feel high quality.

AI generated media (art, music, etc) is very repulsive to interact with and so many products feel like they have led with AI solutions to problems that don't exist.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#182

Post by genghisjahn »

summermusic wrote: post #158
genghisjahn wrote: post #152

Evidently I read the room wrong. Sorry for linking to my little project. Good day to you all!

This comment is irrelevant ad spam

I mean, not really? I did make it. Thought it would be interesting. Is that I mentioned the name of a company I used?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#184

Post by spcebar »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

Exactly. It's less important if customers are turned off by it. It's not signaling for consumers, it's signaling for the market.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#185

Post by aurareturn »

GrinningFool wrote: post #104
aurareturn wrote: post #20

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

More people see/are aware of the toaster than Mythos - those pointless integrations are (I suspect) what's driving sentiment.

That's my feeling too - that and Microsoft Windows being one of the most egregious examples of forced AI features.

I wouldn't let these toaster companies and Microsoft distract from the actual progress in SOTA AI.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#186

Post by Sharlin »

kranke155 wrote: post #118
mikeocool wrote: post #100

Earlier quoted context omitted.

I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population. “That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”

All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center. The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

Honestly, what are the positive viewpoints of generative AI in the end? Are there others major ones than the following?

* My vibe coding machine goes brrrrt and that's all I care about

* My college essay cheating machine goes brrrt and that's all I care about

* My custom waifu/porn-generating machine goes brrrt and that's all I care about

* The concept of AI is drawing all the investor money and that's all I care about

The common factor being self-centeredness and/or being part of a small ingroup that benefits, possibly at the expense of others.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#187

Post by bluGill »

mwigdahl wrote: post #165
bluGill wrote: post #119

Earlier quoted context omitted.

A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)

You wouldn't need AI for this; deterministic programming would be enough (and scads cheaper).

One would think, but...

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#188

Post by krupan »

throw7 wrote: post #121
nerdjon wrote: post #13

This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…

They've regressed for a long time and there's no signal to consumers that "AI" is anything that "fixes" or brings back what was working. The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actu…

Oh my gosh, thank you for writing this so that I know I'm not going insane. I keep thinking there's no way things have gotten worse, like maybe I'm miss remembering? But I was pretty sure I wasn't miss remembering

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#189

Post by _the_inflator »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

I am annoyed by 90% of the AI content. Even good AI content has always two disadvantages, which are so huge, that I consider them flaws: - bloat - selliness

The peak cringe is the mixture of both: convolutes of texts massing buzzwords, links and sales tactics.

This feel like a rip off and a huge time waste.

And lets not talk about LinkedIn: a dumpster for AI generated content, the companies should be ashamed of. Do they actually read what they produce? No, not really.

It is pure insolence and puts them in a bad spot, at least in my book.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#190

Post by jm4 »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

I think there’s some truth to that. The reality is most companies are implementing AI badly. It’s not actually solving anything and feels more like a checkbox on a feature matrix. Bolt on a chatbot and the job’s done.

Here’s a perfect example. Square recently rolled out “managerbot”. I was like “oh, cool” because I actually wanted something like that. I asked it a few questions about the data in my system, most of which it couldn’t answer. On top of that, it was as slow as molasses. I could pull the report and get the information myself faster than that bot could do anything. Square isn’t the only one. Salesforce, Microsoft, Google, etc. They are all guilty of it.

Personally, I like using AI tools, but I’m experiencing the marketing fatigue too. Developers are putting it into everything, doing it badly and then pitching it as a central feature.

I guess it’s the natural cycle of things though. We are somewhere around the peak hype -> disillusionment part of the cycle.

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