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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#31

Just clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome. E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.

Thank you for a great laugh this morning!

right lmao. delusional

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#32
post #17

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#33

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

Nah, Mythos are Fable primary purpose was marketing. And the fables about their danger were indeed lies.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#35
post #17

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

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Got any sources for those claims that show how broadly adopted ai is in those countries? I lookes at japan and china and could find a few articles, the anime one cites a single anime made with ai and nothing about its reception and similar results for china

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#36
I’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces.

So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#37
post #17

Earlier quoted context omitted.

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The explicit and overt messaging from AI companies in the West is directly and loudly claiming their goal is to put people out of work. In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.

I think you hit the nail on the head. In a winner take most society why would you expect the masses to embrace a technology that makes them losers?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#38
post #17

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

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A lot of those developing nations use it specifically to produce useless slop. Blog spam from India is also very common.

I do use AI myself and don't believe its worthless, but I believe its only useful when you ask it fairly specific questions, with data it can consume publicly like "whats the rules for XYZ in this standard and if i do this problem like this in this way would that comply with those rules?" Type of thing.

I've also found it useful for programming (but often does miss things or do things a long-handed way) you have to be very careful about the results and not simply accept it because it appears to work, so it still requires a human to have a brain.

I'm not at all surprised that consumers dislike AI in this way because of the way its used, eg to replace help desk support, and create further distance between consumers and the companies they do business with. That's generally 100% how those companies use it because that is how AI companies have marketed it to executives.

Only now are we seeing posts from those people saying "waahh tokens cost too much how long till we can build our own AI". Which is another point in itself business workflows should be resilient and not heavily dependent on the cost of openai or anthropic tokens to be competitive. If these two companies can simply turn up the money knob and make your business have a huge risk then that's bad.

Also 100% we need to have sovereignty. We cannot depend on a single country to provide AI infrastructure. They can just shut it off whenever they feel like it. Maybe this week it's Fable/Mythos, and next week it's an entire country because Donald is unhappy and wouldn't "make a deal" on some thing he wants.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#39
post #17

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

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Most of the media is owned by tech billionaires, the Murdochs and other Trump allies, so that's an odd conspiracy theory.
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