This silly game where the EU invents its own rules and tries to impose them globally must stop. Their business is not needed, and the collateral damage with regards to censorship, manipulation, and erosion of fundamental liberties far outpaces any value their continued participation in e-commerce might bring. This sort of paternalistic and insidious bureaucratic encroachment into every aspect of life is completely antithetical to everything the internet should be. We don't owe them anything, and pretending they (and the UK) have some sort of standing in determination of how the world works simply accelerates the degradation.
The solution is simple. Block the EU from accessing any of your services. They can make their own search and social media and digital marketing and AI.
Good luck to them. VPNs will boom.
I can understand the UK struggling with their imperialistic traditions and so on, but you'd think Germans at least would have some humility in trying to project their global ideas and ambitions on the world at this point.