Everyone assumes this is apple paying Google to use their stuff. But maybe its the other way around. Maybe this is the google search engine deal 2.0. i.e. Apple agrees to sell their customers to Google for money. I know that right now its supposed to run privately and all that, but its still Google's voice telling you things, not to mention intepreting your instructions.
Apple reveals new AI architecture built around Google Gemini models
441–450 of 609 posts
Re: Apple reveals new AI architecture built around Google Gemini models
#442I used to wonder what "apps" might become in an "App Intent-first" world. Bundles that provide data and capabilities to iOS and Siri? And perhaps libraries of UI components to display and interact with said data? But then, if that works really well, and gets strong adoption, why ever open the app? What’s the point of having navigation flows inside an app? Could one make entire apps solely dedicated to providing a set…
If you remember Windows Phone 8, it has already been tried and nobody (ahem, no company) wanted that.
No company is stupid enough to give up their content and infra and get none of the screen real estate.
I can see a parallel with hotels and OTAs, but in that case appearing on an OTA brings in sales. Showing $userA's content on $userB's screen won't earn any money from $company.
Re: Apple reveals new AI architecture built around Google Gemini models
#443If I can't even trust the results given by ChatGPT and Claude at their highest level of reasoning in my daily life and work, would I be willing to use Siri AI to handle the important scenarios depicted in the livestream?
I haven't seen the livestream, but I just heard that they intend to have their AI automatically change your passwords on websites if it considers them insecure, which sounds to me like the worst idea for AI so far, and that bar is high.
The better use case would be to make AI cancel that damn subscription that lets you jump through 20 dark pattern questions and then tells you to call customer support.
Re: Apple reveals new AI architecture built around Google Gemini models
#444Everyone assumes this is apple paying Google to use their stuff. But maybe its the other way around. Maybe this is the google search engine deal 2.0. i.e. Apple agrees to sell their customers to Google for money. I know that right now its supposed to run privately and all that, but its still Google's voice telling you things, not to mention intepreting your instructions.
Lmao there is no way. Think about the economics of AI inference vs. Google search.
The latter was cheap and easily offset by ad views. The former is expensive, not to mention Apple has no internal prowess in this area atm.
And honestly? That's fine. One company shouldn't be "doing everything" no matter how desperately Apple wants that to be the case for itself.
Re: Apple reveals new AI architecture built around Google Gemini models
#445It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…
>couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead?
Why are Apple people like this lmao. Yeah ofc they could, but they won't because 2 businesses as large as them have a deal it's usually honored.
Couldn't anybody in Apple's supply chain sabotage them? Contrary to popular belief, I don't think Google is in direct competition with Apple at all...Google don't make a mobile operating system. And they certainly don't make much hardware (especially that people should buy).
Re: Apple reveals new AI architecture built around Google Gemini models
#446Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…
> wrap an external tool in a privacy architecture Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Gotta have Siri listening for carplay and so on. I wou…
> I use a lot of AI professionally, but I haven't even turned on Bixby or whatever the Samsung AI is called.
I know this was just a small aside, but man do I hate Bixby and other phone AIs. They are so frustratingly difficult to turn off, and turning them on accidentally is as simply as holding the wrong button for a few seconds, such as when your phone is in your pocket. Very frustrating design.
Re: Apple reveals new AI architecture built around Google Gemini models
#447Earlier quoted context omitted.
I haven't seen the livestream, but I just heard that they intend to have their AI automatically change your passwords on websites if it considers them insecure, which sounds to me like the worst idea for AI so far, and that bar is high.
You have to manually start the change, it doesn't do it continuously. For the vast majority of services, even if this action fails and the wrong password is saved (!?) you're still just a "forgot password" click away.
If it’s so easy, why use AI to do it?
Re: Apple reveals new AI architecture built around Google Gemini models
#448If I can't even trust the results given by ChatGPT and Claude at their highest level of reasoning in my daily life and work, would I be willing to use Siri AI to handle the important scenarios depicted in the livestream?
I haven't seen the livestream, but I just heard that they intend to have their AI automatically change your passwords on websites if it considers them insecure, which sounds to me like the worst idea for AI so far, and that bar is high.
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Re: Apple reveals new AI architecture built around Google Gemini models
#449Earlier quoted context omitted.
They are using Google Cloud. https://security.apple.com/blog/expanding-pcc/?linkId=100000... "Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time."
Per that link: I think there's an interesting question about whether a nefarious actor who's infiltrated a cloud provider with physical access to machines that are running signed operating systems, with signed binaries, with TDX remote attestation, and with hardware supply chain verification, has the ability to break the privacy guarantees of a tenant with Apple's sophistication. Certainly, one could tamper with the…
Those datacentres would be in the same position of trust as a VPN provider in that the data must be unencrypted at points in the process.
They could be making it very safe, and the things apple says they are doing would make it as safe as possible, but as a user there is no way of verifying the claims.