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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#171

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

It’s a bit like when Steve Jobs turned down acquiring Dropbox telling them they’re just a feature, not a product

And then they created icloud and now it makes them like $110 billion a year while dropbox makes like $2.5b. I think history has proven them right.

(Ok so $110b is all services revenue not just icloud, but icloud’s a solid chunk of that)

Re: Apple reveals new AI architecture built around Google Gemini models

#172
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

A functioning FTC would not allow this. Insane that there will be no competition for integrated smartphone AI because the existing duopoly at the OS level has agreed to team up.

Re: Apple reveals new AI architecture built around Google Gemini models

#173
post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

All I know is that Siri is a terrible user experience.

Re: Apple reveals new AI architecture built around Google Gemini models

#175
post #81
post #41

Earlier quoted context omitted.

That still doesn't explain why my data can only be sent to Apple and not to another vendor of my choice.

Because Apple has Private Cloud Compute tech that other vendors do not have.

I have created a more private cloud compute that is superior to Apple's implementation. Why can't Apple users choose my better service?

Re: Apple reveals new AI architecture built around Google Gemini models

#176

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> EU regulators’ extreme interpretation of the DMA It's not extreme interpretation, it's the intent. Just say it would break your vendor lock-in.

I don't want my apps that have AI implemented to be able to read my messages because Europe mandates feature parity. And that's just the tip of the iceberg. For Apple it means building all the APIs that probably already exist but this time to be requested by apps, which would be a huge attack surface, even Apple's own apps suffers from security breaches (like Message before the switch to closed container execution). AI breaks the separation of concerns, which can lead to disastrous consequences.

EU has great intentions, and of course, feature parity should be offered so that competition can exist, but I don't find it crazy that it is more complicated on a product like that. As tech people things are very obvious to us but we need to remember that we are talking about a product used by everyone.

Re: Apple reveals new AI architecture built around Google Gemini models

#177

Earlier quoted context omitted.

The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get. For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.

This has been the case for quite a while. Like Reminders - You can't replace the phrase "Siri, remind me to ___" with a third party app. I'm surprised the EU lets them ship Reminders there.

That’s changing this year. They specifically demoed “send a message” and it went through their sample app, but there’s a schema for Reminders.

“Make your reminder app’s actions available to Apple Intelligence and Siri by adopting schemas for common reminder actions.”

https://developer.apple.com/documentation/appintents/app-sch...

https://developer.apple.com/videos/play/wwdc2026/240

Re: Apple reveals new AI architecture built around Google Gemini models

#178
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

> It's strange to me that Apple would choose to disadvantage themselves

How exactly are they disadvantaging themselves? Perhaps expand on that opinion a bit, and the data/assumptions you're making in forming it.

My naive assumption is that they're going to do what everyone is doing: make tooling that lets you swap in any model.

I don't think it's fair to assume incompetence, on their part. I think it's much safer to assume they're doing what's best for them, and it's very clear to them what's best (money, support, etc).

Re: Apple reveals new AI architecture built around Google Gemini models

#179

Earlier quoted context omitted.

so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.

I don't think they're "trusting Google" with anything. It's a Google model run by Apple, just like you download a model from Hugging Face to run when you want to.

> It's a Google model run by Apple

Run by Apple where? Do they really have enough hardware to run it in-house?

Re: Apple reveals new AI architecture built around Google Gemini models

#180

Earlier quoted context omitted.

Nah, they crossed the line when they allowed photo editing apps on the AppStore which can do all the things you listed and more. It’s disgusting.

[flagged]

How so? Can you not create all sorts of unethical imagery with the photo editing apps on the App Store? And do they not make the production of unethical imagery much easier and accessible? Which part of my comment is ridiculous and absurd?
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