Today Apple launched its revamped AI offering. Judging by several reports, Apple pays Google a mere billion dollars a year to operate it. Essentially just licensing the IP. Google are (allegedly) happy to turn over the right to operate and distill their models for only a billion a year. Consumer revenue is only a smallish share of the puzzle, but still: If you are a consumer and you have a Mac or an iPhone, what do y…
Probably the same reason the Gemini app is still well behind ChatGPT in consumer usage and adoption despite being preinstalled on android phones worldwide ? Why are people using GPT on Windows. There's even a copilot button on new keyboards!
Or maybe its the same reason Microsoft Edge is not the most popular Windows browser ? Maybe its the same reason Instagram threads did not even dent Tiktok ?
You are asking the question the wrong way around. People use and like what they like and have a strong preference to continue doing so.
This is just human behaviour. You don't need mind blowing moat. You begin to have problems only when:
- Users are constantly using your product unsatisifed.
- There's a competitor(s) with a significantly better offering that people are talking about.
Will Apple's offering be providing any meaningful/significant benefit over just using GPT ? If not, don't expect any miracles.