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The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

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Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#41
This is exactly the Innovator Dilemma at work.

Ferarri took the bold action to not be tied with it's past.

One of their director explicitly said they used an external design company to intentionally to avoid a minor refinement of its ICE cars.

They knew how this car will be perceived, if only because surely there must have been fierce internal resistance.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#42
post #24

Earlier quoted context omitted.

Those aren't touch screen buttons. Clear in any non-frontal image of which there's plenty.

You're right, the image seemed to kind of hide this. Seems this "video" with some perspective change makes it a lot more clearer what's going on: https://ferrari-cdn.thron.com/static/MXY2SL_Control_Panel_16... Seems to still depend on some state that they show on the display, makes it seems like you still need to hit "invisible" buttons in the iPad UI to start setting the temperature with the hardware "lever", kind o…

I guess there is probably some easy and "no look" way to go to some default state where you control temperature etc. If you start fiddling with songs etc it's been distracting since forever anyway, physical knobs or not. Fine-tuning the frequency knob to get rid of the noise was always distracting.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#43
"Know your place" is what came to my mind when I looked at this.

I get that they think about going away from the combustion engine, but as a manufacturer of insanely expensive, loud and overpowerd sports car this doesn't make sense.

It's like if I as a software dev would be worried about the future market and suddenly advertise myself as a psychologist in search for clients.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#46

Earlier quoted context omitted.

0-60 in 2.5s — faster than a GT3RS, but slower than a 911 turbo S. I guess for north of half a million, you should be able to keep up with the german top dog.

It’s 0.4 seconds faster than a 50K Model 3 performance. At that point, does it even matter

Pure acceleration is not everything, especially on track. But I guess a Model S Plaid (RIP) would beat easily a Luce.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#47

It should not be a surprise that if you hire Ive to design something, it's gonna look like an iPad. It should not be a surprise that Ferrari stakeholders don't want an iPad car. This is just gross incompetence all around. Above all, Ive had an ethical responsibility to protect his clients from harming themselves by refusing the commission.

Given it's Ive I'm surprised he didn't try to make the car as thin as possible

Let' just hope it doesn't bend.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#48

I just want to know what exactly is wrong with it? I get the history with Ferrari cars and their aesthetic and all. But it looks like what one would expect from the man who designed iPhone.

> from the man who designed iPhone

How about this: techbros got their hands everywhere nowadays, so even an iconic car brand is forced to use their brainfarts? Forced by market pressure, forced by export conditions, you name it, but I cannot fathom why otherwise getting a tech guy design a car. I actually like the design, but I must agree it doesn't look Ferrari at all. Did they fire Manzoni or what?

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#49
post #21

Isn’t it kinda traditional for people to say new Ferrari models are ‘ugly’ and ‘not a Ferrari’?

This is a different kind of ugly.

For previous models, it was the excessive "sportiness" that sometimes made them look like a car from a mecha anime.

Luce's is more of an underwhelmed look, especially with the outstanding interior design it was privileged to have that was (rightfully) overhype over the last few months.

A car with that kind of an interior deserved a much bolder design.

Re: The Problem with the Ferrari Luce EV Offers a Lesson for Every Leader

#50
Regarding "The exterior looks like an iPad since Jony Ive designed it":

Marc Newson is also on the team, and there striking similarities to (t)his 27 year old concept car[1]: https://marc-newson.com/ford-021c-concept-car/

Regarding the UI: This is miles ahead of any other digital cockpit made by Ferrari. Also pretty good overall.

[1] via https://news.ycombinator.com/item?id=48271629#48278841

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