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What Apple and Google are doing to push notifications

jacquescorbytuech.com

11–20 of 428 posts

Re: What Apple and Google are doing to push notifications

#11

I wish apple/google would implement better notification control - like the ability to turn off all marketing notifications, and a much better digest format

That would be nice. I wouldn’t be surprised, as on-phone models get more capable, if we don’t see them start to build an “inbox” like we see with email where you can then start seeing much more heavy processing happening.

Re: What Apple and Google are doing to push notifications

#12
> Over fifteen years the channel has been rebuilt around one assumption: the receiver's attention is a scarce resource the platform is obliged to defend. … As a sender you are on the wrong side of that assumption, whichever way the control moved.

Fascinating how the author openly frames the situation as the sender and receiver’s interests being opposed.

Re: What Apple and Google are doing to push notifications

#13
I see the point. But honestly I am more concerned about having to constantly fight to turn off all permission allowances every time I install an app.

And the moment I have some faith and trust an app that I deem important, I get promotional junk as a "notification".

I would really like to have notifications allowed on certain apps like parking, or health etc., but all they seem to do is abuse the trust they are given, meaning I turn them off.

So where I agree with this author is certainly that more power belongs at the user.

Re: What Apple and Google are doing to push notifications

#14
post #10

> For most of the channel's history they did very little of it visibly. The architecture was permissive of intervention; they simply chose not to intervene much. That restraint is what ended. I guess it wasn't always visible, but they were intervening in some for or another since the beginning. At WhatsApp, push delay/suppression/coalescing was something we were always monitoring, and IIRC, it was part of the system…

Huh that’s interesting, do you have any further context on that? I’ve not worked on a product with anywhere near that scale before so monitoring has always been whatever I can get from commercial push platforms

Re: What Apple and Google are doing to push notifications

#16

> Over fifteen years the channel has been rebuilt around one assumption: the receiver's attention is a scarce resource the platform is obliged to defend. … As a sender you are on the wrong side of that assumption, whichever way the control moved. Fascinating how the author openly frames the situation as the sender and receiver’s interests being opposed.

A fairly uncharitable read, I’d argue it states that the platform is acting on the platform’s interest, not the user’s.

Re: What Apple and Google are doing to push notifications

#17

I wish apple/google would implement better notification control - like the ability to turn off all marketing notifications, and a much better digest format

That would be nice. I wouldn’t be surprised, as on-phone models get more capable, if we don’t see them start to build an “inbox” like we see with email where you can then start seeing much more heavy processing happening.

I think that's what the Notification Organizer on Android (maybe Pixel exclusive, not sure) does. It's sorting notifications into broad categories using AI and groups them in the notification shade.

Re: What Apple and Google are doing to push notifications

#18

I wish apple/google would implement better notification control - like the ability to turn off all marketing notifications, and a much better digest format

Notification Channels is the official way to do this on Android, but it's up to the app developer to categorize them properly. They have no incentive to allow you to turn off ads.

Re: What Apple and Google are doing to push notifications

#19

Earlier quoted context omitted.

That would be nice. I wouldn’t be surprised, as on-phone models get more capable, if we don’t see them start to build an “inbox” like we see with email where you can then start seeing much more heavy processing happening.

I think that's what the Notification Organizer on Android (maybe Pixel exclusive, not sure) does. It's sorting notifications into broad categories using AI and groups them in the notification shade.

Makes sense, Google definitely have a lot more experience in that space with gmail than Apple do.

Re: What Apple and Google are doing to push notifications

#20

I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam) > Cross-sell, upsell, education and discovery can work on push Push notifications should only be for transactional notifications. I don't want another inbox for junk.

Yeah these channels used to be respected in that way.

And then app developers discovered that hooks like "look what you missed" work on users and so now we all have to get them in the same category.

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