What Apple and Google are doing to push notifications
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What Apple and Google are doing to push notifications
1–10 of 428 posts
Re: What Apple and Google are doing to push notifications
#2Re: What Apple and Google are doing to push notifications
#3> Cross-sell, upsell, education and discovery can work on push
Push notifications should only be for transactional notifications. I don't want another inbox for junk.
Re: What Apple and Google are doing to push notifications
#4From the author's blog: "I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology."
Re: What Apple and Google are doing to push notifications
#5I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam) > Cross-sell, upsell, education and discovery can work on push Push notifications should only be for transactional notifications. I don't want another inbox for junk.
I can’t think of a single app I want a “Discover” tab on anymore. The moment you include one is the moment there is someone trying to game it. I definitely don’t want push notifications trying to show me something new. I’m hardly lacking in distractions
(Yes I am sure somebody can give me an example of a good use of Discover but you get my point)
Re: What Apple and Google are doing to push notifications
#6I'm surprised that the article is this long with zero mention of Senator Wyden's concerns vis-a-vis Google and Apple's Push Notification system: https://www.wyden.senate.gov/imo/media/doc/wyden_smartphone_...
Re: What Apple and Google are doing to push notifications
#7Push notifications are for the user, not the marketer. From the author's blog: "I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology."
How is bad summarisation good for a user, for example?
Re: What Apple and Google are doing to push notifications
#8I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam) > Cross-sell, upsell, education and discovery can work on push Push notifications should only be for transactional notifications. I don't want another inbox for junk.
Re: What Apple and Google are doing to push notifications
#9Re: What Apple and Google are doing to push notifications
#10I guess it wasn't always visible, but they were intervening in some for or another since the beginning. At WhatsApp, push delay/suppression/coalescing was something we were always monitoring, and IIRC, it was part of the system since at least when I joined in 2011. If you don't work within the system, your users' messages don't get delivered timely.