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What Apple and Google are doing to push notifications

jacquescorbytuech.com

1–10 of 428 posts

Re: What Apple and Google are doing to push notifications

#3
I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam)

> Cross-sell, upsell, education and discovery can work on push

Push notifications should only be for transactional notifications. I don't want another inbox for junk.

Re: What Apple and Google are doing to push notifications

#5

I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam) > Cross-sell, upsell, education and discovery can work on push Push notifications should only be for transactional notifications. I don't want another inbox for junk.

>discovery

I can’t think of a single app I want a “Discover” tab on anymore. The moment you include one is the moment there is someone trying to game it. I definitely don’t want push notifications trying to show me something new. I’m hardly lacking in distractions

(Yes I am sure somebody can give me an example of a good use of Discover but you get my point)

Re: What Apple and Google are doing to push notifications

#6
post #2

I'm surprised that the article is this long with zero mention of Senator Wyden's concerns vis-a-vis Google and Apple's Push Notification system: https://www.wyden.senate.gov/imo/media/doc/wyden_smartphone_...

I’m in the UK so I don’t catch all us news, good spot though

Re: What Apple and Google are doing to push notifications

#7

Push notifications are for the user, not the marketer. From the author's blog: "I do Revenue Operation, helping Marketing, Sales and Customer Success teams with data, process and technology."

You think there might be some sort of interaction between both facets there?

How is bad summarisation good for a user, for example?

Re: What Apple and Google are doing to push notifications

#8

I feel like this article reads like the author is upset that Apple + Google prevent / control certain types of notifications (read: spam) > Cross-sell, upsell, education and discovery can work on push Push notifications should only be for transactional notifications. I don't want another inbox for junk.

Not upset, but increasingly concerned that all channels are being intermediated by big tech.

Re: What Apple and Google are doing to push notifications

#10
> For most of the channel's history they did very little of it visibly. The architecture was permissive of intervention; they simply chose not to intervene much. That restraint is what ended.

I guess it wasn't always visible, but they were intervening in some for or another since the beginning. At WhatsApp, push delay/suppression/coalescing was something we were always monitoring, and IIRC, it was part of the system since at least when I joined in 2011. If you don't work within the system, your users' messages don't get delivered timely.

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