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Ferrari Luce

ferrari.com

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Re: Ferrari Luce

#681

Post by PaulHoule »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I felt the web site was "lights on nobody home", I think the interesting fact about this vehicle is that it is electric and even though you can pick different colors and a heated steering wheel as an option there isn't a single word about power train.

Just being a legendary brand like Ferrari doesn't mean that 100% of us understand 100% about 100% of your products.

Re: Ferrari Luce

#682

Post by clearstack »

Ferrari's operating margin is ~28%. that number only works because they sell fewer cars than they could. the whole moat is manufactured scarcity. EV dilutes that if it widens access.

Re: Ferrari Luce

#683

Post by rawoke083600 »

rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I do get a lot of "plastic" vibes and "high quality raching sim gear"

Re: Ferrari Luce

#684

Post by asimovDev »

rubzah wrote: post #561
asimovDev wrote: post #366

Earlier quoted context omitted.

they matter even more now. acceleration was the easiest way to make a sports car. now that it's so freely available, they have to put even more effort in the handling department. as another commenter stated, it's all about driving dynamics. How it handles the turns, if it's tail happy, how stiff the suspension is and many other things that affect how a car feels on the road

I always wondered about this. Who races their cars around like a madman on public roads? Very few I would imagine (and hope), and even fewer take their car to a track. For a Ferrari, possibly a bit more (still probably 99% of the time they are on public roads). But every car review discusses these things at length, as if normal people race around the countryside or mountain roads, putting the cornering and stiffness…

you don't have to drive at 100% to appreciate the driving dynamics. Light and nimble cars feel amazing even at speed limit, e.g 80 km/h on twisty country roads.

Re: Ferrari Luce

#685

Post by arbitrary_name »

infecto wrote: post #620
seydor wrote: post #614

Earlier quoted context omitted.

I would assume even they would prefer buying something sexier than an iphone on wheels.

You’re confusing your taste to the taste of someone who is probably making a purchase solely on brand and it being an EV. This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.

why would the ultra wealthy care about it being an ev? operating cost and climate impact are not a priority when you are dropping 650k and living in a oil rich ME kingdom.

performance and aesthetics s would be more important, surely?

Re: Ferrari Luce

#686

Post by baq »

wiseowise wrote: post #607
baq wrote: post #457

Earlier quoted context omitted.

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

Panamera is a beaut, though.

we'll have to agree to disagree I guess ;)

Re: Ferrari Luce

#688

Post by skeeter2020 »

ahmedfromtunis wrote: post #480
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

I lived through similar dynamics (though not at Ferrari, of course). The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days. The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questi…

honest question: is there any difference between this and the Pontiac Aztek? I guess time will answer that one...

>> the Aztek was to signal a design renaissance for GM, and to "make a statement about breaking from GM's instinct for caution. One designer said that during the design process, the Aztek was made "aggressive for the sake of being aggressive." Peters, the Chief Designer said "we wanted to do a bold, in-your-face vehicle that wasn't for everybody."

Re: Ferrari Luce

#689

Post by burgreblast »

snarcxb wrote: post #596
Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars. I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see. This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most cert…

>This car is what the Apple Car should have been in the 2010s

This is the car apple was working on, slightly modified. Ive just (re)sold previous work, and Ferrari is holding the bag.

The reason this doesn't look like a Ferrari is because it was originally conceived as an Apple.

That's why the Ferrari tail lights don't work - it's an Apple car.

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