Earlier quoted context omitted.
I blogged about this yesterday. If that's their plan, it helps to occasionally have them in stock. But they've had none in stock, no preorders, nothing, for 10 days now. In fact, it's only been in stock for 30 minutes ever. False scarcity is a great marketing technique. Ask Apple and Nintendo. Key word is " false ".
Who [or what] decides whether scarcity is true or false?
The Wii was the same way. It was "hard to get" for two Christmases. How is that at all possible? A company misjudges their demand that badly for two years in a row? But really what happened was they just kept a decent pace of manufacturing that satisfied all demand just in time. I never heard of anyone not getting their Wii when they wanted it for either Christmas.
And you really need exactly that: stories of people "getting theirs". So the delays should be somewhat minimal, enough that people can show off getting theirs and tell the story in time for the next person to do the same thing. The Best Buy on Main Street gets deliveries on Tuesday. Come back then!