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I want to live like Costco people

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Re: I want to live like Costco people

#351
post #299

Earlier quoted context omitted.

Sometimes on a hot day for the short period the kid's napping I find myself at Home Depot searching for this or that tired from the work week under pressure as the clock ticks down having no idea what I'm doing and I make it to checkout tired no exhausted and I see the ice cold cooler the Coke its last moments before it's soaked with condensation open the door scan it rush to the car twist it open it screams wow some…

There's two takes on America. One: It's terrible that you're shopping at a big box hardware retailer instead of a local hardware store and drinking high fructose mass market soda. The other: Home Depot usually has what's needed, at a decent price, nearby. And Coke from the cooler next to the cash register is convenient, cold, and delicious. Neither of these are wrong, and they're both worth keeping simultaneously in…

The French, I guess kinda the paragons of mom and pop (well along with Italy and Japan) still built out lots of carrefours where lots of people go shopping for stuff while still enjoying the corner pastry shop and non-chain coffee shop.

As you say it’s not one or the other.

Re: I want to live like Costco people

#352
post #8

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…

> "What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All th…

> with the influx of newer premium brands and the fracturing of American consumers

I don't find it unfortunate, but I also think this is a bit of a misdiagnosis of the problem.

Coke is a bad example of this because it's mostly unchanged (and when they did try to change it, it became infamous. The "new coke" change). For almost all other american consumer products, the old time well known brands have decided to cut corners and cheap out on production. It's particularly obvious with restaurants where so many of the old chains have moved over to pre-prepped microwaved foods instead of actually cooking in house.

Americans have learned that brands can't be trusted to maintain quality. If a company can get away with it, they'll use any sort of deception to raise the price or cheap out on the ingredients. And they relied heavily on "it's X brand" to keep selling the lower quality goods.

That, IMO, is what's driven americans to brand fracture. People have learned that for a lot of clothing there's no difference between what they get from Temu and what they get from Old Navy. In fact, there's a real good chance those goods were made in the same factory.

Re: I want to live like Costco people

#353
post #89

Earlier quoted context omitted.

Andy Warhol's quote is about aspiration and perceived attainment. The average person is not aspiring to drink a gold flake truffle-infused Coke. The implication is the lack of a rigorous class hierarchy in America. Not that the rich don't live different lifestyles or consume more. But that niche luxury products were considered effete and un-American. (Andy Warhol was almost certainly also being ironic - that the rich…

Fair point. What about cars or houses?

The real question is what about toilets. You'd think they're all the same, but a $700 Toto bidet with a heated seat that cleans your butthole with warm water is a better experience than using toilet paper.

Re: I want to live like Costco people

#354

Earlier quoted context omitted.

Nope, the US (especially the West Coast and Mountain States) is extremely non superficial in certain very odd ways: * Almost nobody cares what kind of car you drive. The richest people I know literally don't care and drive Subarus and Toyotas and Ford pickups. * Nobody cares about watches or jewelry. * Clothing? It's literally Costco or Walmart for people I know who have tons of money. Unless their wives/gfs/bfs/husb…

In mountain states everything exposed to nature is just beaten into an average. The environment is so harsh it makes sense things affected aren’t much of a status symbol or at least don’t remain one for long hah.

Not just mountain states. I lived in one of the windy US deserts, and everything outside is minimally cared about because it's getting practically sand blasted several times a year.

Re: I want to live like Costco people

#355
post #8

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…

The great thing about Costco is that everything they sell is reliably fine. Is it the best in the world? Probably not. But it's usually good. At worst it's average.

When I find myself reading Consumer Reports or The Wirecutter looking for "what is the best toothbrush" it's not that I actually need the best toothbrush. I'd be perfectly happy with a good toothbrush. What I'm trying to do is avoid spending a bunch of money on something that looked like a good option and turns out to be ineffective, unreliable, short-lived, or otherwise terrible. Most retailers are absolutely overrun with trash now.

Generally at Costco it's not a worry, if it's a crappy product they're not selling it.

Re: I want to live like Costco people

#356

I grew up in a post soviet country. To me Costco, has perfected the soviet ideal of shopping more than any soviet economy ever could. In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same. Everything is purchased at a fair price.…

Good comment, but IMHO the main reason to not love it so much is the annual membership fee. It sits well with cult cultivation. Other stores don't require it and they don't form a cult around them.

I occasionally go into a Walmart. If a modest membership fee keeps those people out, I'm all for it.

I know what you're thinking, but if a Costco membership is elitism, then fine you can call me elitist. Along with apparently 30% of the American population over the age of 18. We're the big bad 30-percenters, I guess.

Re: I want to live like Costco people

#357

Earlier quoted context omitted.

Sometimes on a hot day for the short period the kid's napping I find myself at Home Depot searching for this or that tired from the work week under pressure as the clock ticks down having no idea what I'm doing and I make it to checkout tired no exhausted and I see the ice cold cooler the Coke its last moments before it's soaked with condensation open the door scan it rush to the car twist it open it screams wow some…

Indoctrination via decades of advertisements in clear demonstration. The imagery from this description are taken directly from coke advertisements. Either that or this is a parody.

I suppose but fizzy drinks while not as popular today were yet pretty popular before the aftermath of WWII unleashed a vigorous advertising industry. Sure before then you had roadside painted signs (T bar style) but it’s not attributable to saturation.

Re: I want to live like Costco people

#359

Earlier quoted context omitted.

I wouldn't call it a gimmick when the business has been so successful for so many years. They target educated shoppers who want to buy quality at minimum markup and not think too hard about it. If I want a TV, I know Costco will have good ones at a good price. If I need socks, same. Their food is cheaper and better than Kroger. It's just a win-win for shoppers and Costco. The only tradeoff is selection and dealing wi…

Parallel to that, I have to imagine Costco makes a lot of money off of impulse purchases, which are induced by uncertainty in the specific items they will have available, plus mutable store layouts. Long ago in undergrad I took a retail marketing class and we did a field trip to Costco; the GM told us it was part of their policy to rearrange parts of the store occasionally so that you had to browse the entire place t…

Yea so true. Unlike many with families here, I (a single 26M) recently got a costco membership for the gas savings, whenever i stop by costco in the middle of the month, i'm looking for one or two things. This time it happened to be peanut butter, it's insane the amount of times I had to tell myself, no you dont need this, get peanut butter and leave.

Ofcourse it's very convenient that their app doesnt show what aisle things belong to so that was a fun realization.

Re: I want to live like Costco people

#360
post #8

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…

> but in my travels and international business experience I wouldn’t even rank Americans in the top 10 for integrating brands and identity.

You can't just say this and leave us hanging. Which countries?

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