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I want to live like Costco people

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Re: I want to live like Costco people

#81

Part of growing up is realizing that the places where a person eats or shops, what music and entertainment they consume, what clothes they wear - are entirely uncorrelated with their personality and character and worth. And cringing hard at your own past teenage past self who confused such superficial identity markers with personality. Unfortunately, it sounds like the article's author is only on their first step of…

Of course, one can overgeneralize the correlations between consumption preferences and personality (character is vague and worth practically undefined) but it seems absurd to claim they are entirely uncorrelated. Take the Big Five traits: conscientiousness, agreeableness, neuroticism, openness to experience, extroversion. Each has numerous obvious implications for consumer preferences. Do you mean something else by "personality" or perhaps "growing up"?

Re: I want to live like Costco people

#82
post #8

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…

> "What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All th…

> where the richest consumers buy essentially the same things as the poorest

To say that "the richest consumers buy essentially the same things as the poorest" by using Coke as an example is a significant oversimplification and is cherry picking examples to prove a point. The richest consumers buy plenty of consumer goods that the poorest cannot even dream of buying or even renting.

If there was a truffle-infused Coke with edible 24k gold flakes that cost 10x as much (and actually tasted good) you can be sure pretty much only the richest consumers would be drinking it, and that everyone who couldn't afford it would be doing everything in their power to keep up with the Joneses.

What percentage of "the poorest" own their own home or go on international trips more than once a year let alone owning multiple homes, luxury cars, and private jets?

Re: I want to live like Costco people

#83

Earlier quoted context omitted.

Long ago we found that we saved more money shopping at Costco than the membership cost by a long shot. We even get the executive membership because they will refund the difference of you don’t get at least that back rewards (we always have). For things that are acceptable, it’s usually hard to beat Costco. You have to give up variety, possibly brand choice, and maybe even buy more than you’ll use, but it works out to…

> where the commodity store brand is significantly worse than alternatives (batteries). Kirkland batteries actually last longer than Duracell. They're some of the best alkaline batteries you can get, especially considering the price. Sure, lithium batteries will last longer, but the mAh per dollar is lower, so they'll still cost more. https://youtu.be/8VumAfhdhAI https://www.youtube.com/watch?v=bQ_tGjXm0Ng

It’s probably my own battery hygiene, but I’ve had so many Kirkland batteries leak over the years that I no longer trust them. I still buy batteries at Costco, but haven’t had the same issue with the name brand leaking.

Re: I want to live like Costco people

#84
I will brave the downvotes and say: I don’t like Costco.

It’s not out of snobbishness, their quality is excellent at excellent prices.

My problem is that I find I spend more at Costco than at conventional grocery stores like Trader Joe’s.

The paradox is, it’s cheaper, but I spend more. I buy things I wouldn’t normally buy, and ant higher quantities. Even worse, I somehow eat it all quite quickly.

I spend more and eat more when I shop at Costco.

Unfortunately that’s neither healthy for my wallet nor for my waistline.

Re: I want to live like Costco people

#85
post #82

Earlier quoted context omitted.

> "What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All th…

> where the richest consumers buy essentially the same things as the poorest To say that "the richest consumers buy essentially the same things as the poorest" by using Coke as an example is a significant oversimplification and is cherry picking examples to prove a point. The richest consumers buy plenty of consumer goods that the poorest cannot even dream of buying or even renting. If there was a truffle-infused Cok…

Andy Warhol's quote is about aspiration and perceived attainment. The average person is not aspiring to drink a gold flake truffle-infused Coke.

The implication is the lack of a rigorous class hierarchy in America. Not that the rich don't live different lifestyles or consume more. But that niche luxury products were considered effete and un-American.

(Andy Warhol was almost certainly also being ironic - that the richest people in America publicly shared the same trashy taste as average Americans).

The closest analogue today might be an iPhone. Rich or poor, if you want the "best" phone you have an iPhone. Sure, there are gaudier and more expensive phones out there. But you're essentially using the same product as the richest Americans.

Re: I want to live like Costco people

#86
post #6

I just got (at 38) a Costco membership this year, thanks to my in-laws gifting us a membership. There's another huge discount retailer here in Boston (BJs) that I have gone to for years, but Costco is another 10+ min drive away so I've resisted thus far. I will say... I'm still adjusting. - No aisle signs or labels anywhere. I understand the retail strategy here but the lack of efficiency in MY experience kills me. C…

The #1 thing for me at Costco is the gas. I have the credit card, so I get 5% cash back on the first $7,000 of gas I purchase in a year. Being as that, as of now I am spending ~$70/week on fuel, I will not hit the max for the year.

But 5% cash back on ($70*52=)$3640 means I get $182/yr by default back to cover the $130 annual cost of the executive membership. Doesn't sound like a good deal until you also factor in that their fuel is typically 10 cents a gallon or more cheaper than the next least expensive fuel place, which means that for my roughly 650 gallons of fuel a year baseline costco gas saves me an additional $65.

So yeah, nothing really amazing, but the fact that having the membership lets me pocket something in the neighborhood of $120/yr on top of the occasional shopping trip and access is nice.

Re: I want to live like Costco people

#87
post #8

> Something about the whole thing always registered to me as, like, lame—too normcore, too boring, perhaps even too cheugy to an informed and taste-driven millennial ur-consumer like me. The kinds of brands I like to buy aren’t what they sell at Costco Good example of how people can build identities through their brand choices and purchasing habits. It’s a foreign concept for many of us who seek out the best product…

> I know some will try to turn this into a criticism of Americans, but in my travels and international business experience I wouldn’t even rank Americans in the top 10 for integrating brands and identity.

Can you give a few examples of those brand-centric cultures? Which product categories do they follow? I've never seen anything like this, so if I were to go to one of the places that has this culture, I should probably know about it in advance.

Re: I want to live like Costco people

#88
The author's view is alien to me. It paints Costco as some sort of cultural retirement home. A boring place for boring people, not just a big store in a warehouse. I know that displaying brand affinity towards some companies is seen as tasteful and praiseworthy in our cultures, but I didn't realize many people extended this view to something as basic and pragmatic as the place they go to buy flour or whatever.

Re: I want to live like Costco people

#89
post #82

Earlier quoted context omitted.

> where the richest consumers buy essentially the same things as the poorest To say that "the richest consumers buy essentially the same things as the poorest" by using Coke as an example is a significant oversimplification and is cherry picking examples to prove a point. The richest consumers buy plenty of consumer goods that the poorest cannot even dream of buying or even renting. If there was a truffle-infused Cok…

Andy Warhol's quote is about aspiration and perceived attainment. The average person is not aspiring to drink a gold flake truffle-infused Coke. The implication is the lack of a rigorous class hierarchy in America. Not that the rich don't live different lifestyles or consume more. But that niche luxury products were considered effete and un-American. (Andy Warhol was almost certainly also being ironic - that the rich…

Fair point.

What about cars or houses?

Re: I want to live like Costco people

#90

I grew up in a post soviet country. To me Costco, has perfected the soviet ideal of shopping more than any soviet economy ever could. In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same. Everything is purchased at a fair price.…

Good comment, but IMHO the main reason to not love it so much is the annual membership fee. It sits well with cult cultivation. Other stores don't require it and they don't form a cult around them.

But the fee isn't an initiation ritual. It's what partially subsidizes the low prices, often at the expense of people who buy the membership and underutilize it, spending more money upfront than they save on later purchases.
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