Earlier quoted context omitted.
I hate going there and mostly use Instacart to avoid having to, but even with a Instacart mark-up and tip it's cheaper and higher quality than most other options, happy to pay someone else to do my shopping.
Is it really higher quality? I had a membership for a year and didn't find much I was interested in purchasing food wise, at least.
Yes, genuinely. At most stores, "store brand" equates to "cheap, lower quality". Kirkland Signature is sometimes higher quality than other brands, and there are items for which they're my preferred brand.