I grew up in a post soviet country. To me Costco, has perfected the soviet ideal of shopping more than any soviet economy ever could. In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same. Everything is purchased at a fair price.…
Good comment, but IMHO the main reason to not love it so much is the annual membership fee. It sits well with cult cultivation. Other stores don't require it and they don't form a cult around them.
The membership is the whole reason they can offer the deals they do.