Self driving cars are a new technology that makes a lot of people nervous. For it to succeed those nerves need to be acknowledged and settled. This is life and death for the business and technology!
Also, Waymo's customers (and really all of us sharing the road with them) are very much providing Waymo a huge service as early beta testers. They need to be treated extremely well right now. It is not the time for Waymo to be trying to keep things quiet, dismissing concerns, and making half assed restitution for problems. Again, This is life and death for the technology and your company, Waymo! Every bit as important as the engineering work you are doing. Please don't screw this up