Earlier quoted context omitted.
Comparing it to a MacBook misses the point. The reason to buy the framework is modularity, repairability, customisability. You can upgrade your CPU, add specific ports you want, change ram. You can't do any of that with a Mac.
In his presentation, Nirav compared it twice to a MacBook. Even saying they want to build the MacBook of the Linux world iirc. While I also agree with you, it’s still a valid comparison.
If the Framework Pro holds up in reviews and works as well with Linux as claimed, it'll probably replace my M2 Air as a daily driver. If they add Dvorak as an option so I don't have to rearrange the keys myself, that will make the choice a slam dunk.