Earlier quoted context omitted.
It’s kind of annoying in practice. For example you buy four tickets to go with your friends. But you get sick so you offer your ticket to a different friend instead. Oops that’s not allowed so now no one gets to go? Or you buy tickets as a gift for someone. There’s a lot of legit reasons to want transfers, outside of scalping.
I can't do this with airline tickets, hotel bookings, train tickets, dinner reservations, or any other kind of receipt that allows me to put my butt in a seat at a specified time. Why are concert tickets special?
1) Allow transfers during a very short window (e.g. 24h before the event)
2) Allow full refunds up to x days before the event
3) Release a small batch of tickets 24h before the event, as a way of reducing the chance for scalpers to make money, and giving real fans a last chance without paying exorbitant prices
All three together offer a reasonable tradeoff. The tickets will go (mostly) to real fans, yet still giving you flexibility in case your plans change (work, sick, etc). And if you know well in advance, you can get a full refund, without having to worry with reselling, paying commission, etc.
Also prohibit secondary markets entirely. Similar to airlines, there's no reselling of tickets.
Of course, this is just wishful thinking. Too many intermediaries benefit from screwing showgoers, so this will never be implemented.