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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#31

Post by Macha »

jldugger wrote: post #26
john_strinlai wrote: post #7

Earlier quoted context omitted.

> Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently

One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse. Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.

And of course whoever set up the menu on the app to have programmed in the appropriate option in the first place.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#32

Post by qmarchi »

Fwirt wrote: post #29
ZeWaka wrote: post #13

Earlier quoted context omitted.

https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e... > No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the > content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services

To me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.

At least, in Japan, they're generally as advertised.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#33

Post by mabster »

jldugger wrote: post #26
john_strinlai wrote: post #7

Earlier quoted context omitted.

> Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently

One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse. Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.

It's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#34

Post by tkgally »

pimlottc wrote: post #3

I would imagine this is to make them look less machine-perfect and more "home-made"

That's my guess, too. I live in Japan and eat at fast food places from time to time. One feature of McDonald's is that the food preparation area is almost always visible from the customer area; I can see the people assembling the burgers, handling the fries, etc. At Yoshinoya and other domburi places, even though the shop is much smaller than a McDonald's, I am usually unable to see the person actually putting the rice and toppings into the bowls.

I suspect that efficiency of layout is the top priority in both cases, but I wouldn't be surprised if McDonald's is also consciously trying to show that their food is human-prepared, both in the store design and in their food photos.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#35

Post by recursivecaveat »

crazygringo wrote: post #15

Some of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.

I know that burgers are usually stacked to tilt away from the camera in photography to show the contents. (ie the bottom bun is laterally closer to the camera than the top in a downward view) I don't know why you would stack them to the side because it's more obvious, and in this case you can hardly see anything different at such a shallow angle. It's almost like they stacked them and then took the picture from a randomly selected angle or something.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#37

Post by raincole »

jdorfman wrote: post #10

I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...

I don't think so. Mos Burder and Burger King's websites don't look like that.

https://www.mos.jp/menu/category/?c_id=1

https://www.burgerking.co.jp/menu

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#40

Post by TheGRS »

panny wrote: post #38

Why are Japanese burgers significantly cheaper than the ones in the US? A Big Mac is 500 yen, that's like $3. https://www.mcdonalds.co.jp/en/products/1210/ Big Macs haven't been that cheap since 2008 in the US.

If you've been to Japan any time recently you'd probably know that just about everything is cheaper in Japan, especially food and drink. I've been twice, most recently back in October, and I'm blown away by how relatively affordable things are. USD goes a long long way in Japan.

Oddly I could not find any cheaply priced Japanese Whiskey, and I looked around quite a bit. It was all about as much or more than what I could get it for in the states.

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