https://www.mcdonalds.co.jp/en/products/4600/ The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.
Oh man, my son would go nuts for that burger.
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The buns in McDonald's Japan's burger photos are all slightly askew
21–30 of 333 posts
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#22Some of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.
Honestly, it’s adorable and I love it.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#23I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...
Honestly, this looks far more like a stylistic choice that the company thought was fine? And... it is? It actually gave me a bit of a smile. :D
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#24Often (not always) the top bun is the worst offender, but it’s most certainly not just about the buns: if you look closely, the unique characteristic of Japanese McDonalds (separating it both from McDonalds in other countries as well as from other similar chains in Japan) is that in each photo every burger layer (be it bun, meat, lettuce, etc.) is offset by a seemingly-random factor on its X axis.
I’m sure discussions like this is exactly why they did it. Considering other chains in Japan don’t do this, it clearly has nothing with regulations (unless those are really unevenly enforced).
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#25Some of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.
Yes, my guess is that this is the result of a few food stylists or a single agency holding an opinion. It's not at all unusual as far as styling food goes, but maybe so for fast food.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#26Earlier quoted context omitted.
If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.
> Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently
One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse.
Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#27I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...
It isn't showing anything that would otherwise be hidden, I think this is a stylistic decision. Looks cute and more natural to me.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#28Some of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.
Honestly, it’s adorable and I love it.
It's to get people on social media posting about it so more people go look at it out of curiosity. Result is lots of people looking at the McD's menu.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#29I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...
https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e... > No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the > content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services
To me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#30Some of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.
BK is doing it in the very first one.