The buns in McDonald's Japan's burger photos are all slightly askew • Hacker News Board

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#11

Post by wavefunction » Wed, Apr 15, 2026, 10:07 PM UTC

ZeWaka wrote: post #9

fontain wrote: post #2

https://www.mcdonalds.co.jp/en/products/4600/ The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.

No way they didn't prop that one up behind the burger.

noone says you can't use industrial adhesives imperceptible to the advertised eye

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#12

Post by jhack » Wed, Apr 15, 2026, 10:08 PM UTC

Wonder if this is due to Japan’s marketing laws? Doing it this way exposes more of what’s between the bread.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#13

Post by ZeWaka » Wed, Apr 15, 2026, 10:09 PM UTC

jdorfman wrote: post #10

I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...

https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...

>No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the

>content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#14

Post by squidsoup » Wed, Apr 15, 2026, 10:10 PM UTC

It's just burger wabi sabi.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#15

Post by crazygringo » Wed, Apr 15, 2026, 10:10 PM UTC

Some of them, it seems like it could be to show the sauce more clearly:

https://www.mcdonalds.co.jp/en/products/4530/

But others, it's just inexplicable:

https://www.mcdonalds.co.jp/en/products/1010/

Burger King isn't doing this though (close the two popups to see the menu):

https://www.burgerking.co.jp/menu

Is it some kind of trendy style? It does feel kinda... cute.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#16

Post by yk » Wed, Apr 15, 2026, 10:11 PM UTC

fontain wrote: post #2

https://www.mcdonalds.co.jp/en/products/4600/ The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.

I've seen an interview with a food stylist and she pointed out that when putting pins and needles into a burger, then you have to pay real attention to that burger because you have a really great looking burger, full with pins and needles.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#17

Post by [deleted] » Wed, Apr 15, 2026, 10:11 PM UTC

[deleted]

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#18

Post by [deleted] » Wed, Apr 15, 2026, 10:12 PM UTC

[deleted]

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#19

Post by dhosek » Wed, Apr 15, 2026, 10:13 PM UTC

fontain wrote: post #2

https://www.mcdonalds.co.jp/en/products/4600/ The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.

Oh man, my son would go nuts for that burger.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#20

Post by colpabar » Wed, Apr 15, 2026, 10:17 PM UTC

I don’t think this is a japanese thing. The way they are askew feels familiar; I have definitely seen food that looks weirdly “off” on other menus. It’s probably just a way to stand out, like how so many models have gaps between their two front teeth. You’re gonna remember the one that’s different.